Vice President of Sales

Vice President of Sales & Services

JOB OBJECTIVE: To plan and direct all Sales, Group Travel and Client Service activities to proactively position and market the City of Little Rock as a destination for meetings, conventions and leisure travel.  

ESSENTIAL JOB FUNCTIONS:

1. Plans and directs all activities of the Department of Sales, Group Travel and Client Services; provides coaching and mentoring to assigned staff to maximize sustainable productivity, positive behavior and progressive improvement.

2. Assigns, prioritizes, monitors, and reviews the work activities of assigned staff. 

3. Assists in the development of an annual marketing strategy and plan, sales team action plans and strategies to promote the destination and ensure specified production quotas are met.  

4. Plans and administers, directly and through Departmental staff, the department’s work plan; meets with senior staff to identify and resolve problems; assigns and monitors projects and programmatic areas of responsibility; reviews, evaluates, and monitors work methods and procedures. 

5. Attends convention, association and consumer tourism trade shows to promote Little Rock as a destination.

6. Develops, establishes, and monitors revenue goals, booking pace goals, and the Departmental financial performance to ensure long range sales and marketing strategies are in compliance with organizational objectives. 

7. Initiates new accounts and lead development; work to develop cooperative programs, familiarization trips, site visits and sales missions with area hotels and the hospitality industry to market the Little Rock area.

8. Maintains and develops close working relationship with area hotels and other LRCVB stakeholders; conducts regular meetings with hotel sales professionals in the greater Little Rock area.  

9. Develops, implements, and administers the goals, objectives, policies, procedures, and directives of the President / Chief Executive Officer (CEO).

10. Attends meetings and participates in Executive Level Management problem solving and decision-making processes. 

11. Oversees and participates in the development and administration of the Departmental budget; directs the forecast of additional funds needed to ensure adequate staffing levels, equipment, materials, and supplies; monitors and approves expenditures; directs the preparation and implementation of budget adjustments as necessary.

12. Plans, implements, evaluates, and monitors new programs, policies and methods to ensure the efficiency and effectiveness of assigned Departmental operations; identifies opportunities for improvement; directs the implementation of changes. 

13. Develops standards and reviews the performance of assigned Departmental staff and contractors in obtaining stated goals and objectives. 

14. Provides regular reports to the CEO regarding key issues of assigned Departmental staff and contractors and actions taken regarding those issues. 

15. Attends Advertising & Promotion Commission meetings and appropriate subcommittee meetings.

16. Operates a personal computer, internet, e-mail and various other software packages in the performance of essential functions. 

17. Interacts with other LRCVB employees and departments in a courteous, cooperative, and professional manner. 

18. Operates an automatic transmission automobile in the performance of essential job functions. 

SECONDARY DUTIES AND RESPONSIBILITIES:

1. Performs other related duties as required. 

SUPERVISORY RESPONSIBILITIES: Director of Sales, Senior Sales Manager(s), Sales Manager(s), Director of Destination Services, Community Engagement & Workforce Development Specialist, Business Development Specialist, Executive Assistant, and Administrative Coordinator.

MINIMUM QUALIFICATIONS:

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

Knowledge of a cross-section of business disciplines, including sales, marketing, hospitality industry operations, financial and accounting systems, e-commerce and business communications.

Knowledge of standard office practices and procedures.

Knowledge of hard copy and computer filing and record-keeping systems.

Knowledge of market research methods and techniques.

Knowledge of budget processes.

Knowledge of computer fundamentals and business software, including database, 

Internet, spreadsheet and word processing software.

Skill in the operation of a computer, utilizing database, spreadsheet and word processing software.

Skill in computer operations in a Windows environment and database sales software applications.

Skill in the operation of an automatic transmission automobile.

Ability to work in a constant state of alertness and in a safe manner.

Ability to communicate and work well with others in a professional office environment.

Ability to handle multiple priorities.

Ability to design and analyze communication platforms, marketing products, and events.

Ability to conduct market research and analyze and interpret research findings.

Ability to compile data and prepare narrative and statistical correspondence, reports, and presentations.

Ability to maintain hard copy and computer files and records.

Ability to perform mathematical calculations.

Ability to assign and direct the work activities of assigned personnel.

Ability to communicate effectively, both orally, with individuals and groups, and in writing.

These knowledge, skills, and abilities are acquired through completion of a Bachelor’s Degree in Business Communication, Hospitality Management or related area; Master’s degree is preferred.  Ten (10) years of hospitality industry experience to include sales and demonstrated budget experience with a minimum of five (5) years of experience in an executive and/or senior sales leadership role and three (3) years of experience supervising managerial-level staff. Hospitality experience preferred. Equivalent combinations of education and experience will be considered.

ADDITIONAL REQUIREMENTS:

Must possess a valid Arkansas Class D (Non-Commercial Vehicle) Driver’s License before employment and maintain licensure for the duration of employment in this position. Must show proof of valid automobile insurance before being approved to drive any LRCVB vehicle.

Must have access to a properly licensed and insured, reliable automobile for reimbursable assigned business travel.

Must obtain a personal credit card for fully reimbursable business expenses.

Must be available to work irregular hours to include evenings, holidays, and weekends as required.

This position may require one or more of the following pre-employment screenings: drug and alcohol screening, or background investigation.

DISCLAIMER:

This document does not create an employment contract, implied or otherwise

PHYSICAL REQUIREMENTS:

The physical activities marked below are representative of those that will be required on a regular basis to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

YES NO

work involves lifting, pushing, pulling or carrying 40 pounds or more = Yes

work involves the operation of earth-moving equipment or commercial motor vehicles = No

work involves the operation of non-commercial motor vehicles = Yes

work involves the operation of tools such as axes, shovels, sling blades = No

work involves the operation of motorized equipment such as chain saws, power saws, jackhammers, lawn mowers, tractors = No

work involves climbing, stooping, bending, twisting, or reaching out in unusual positions = Yes

work involves sitting for long periods of time = Yes

work involves standing, walking or running over a long period of time = No

works above ground or floor level, such as on stools or ladders = No

works in a relatively high average degree of temperature over a long period of time = No

work involves considerable physical exertion of the whole body over a long period of time = No

work requires near vision (20 inches or less) = Yes

work requires distance vision (20 feet or more) = Yes

work involves detection of color differences = Yes

work involves determination of the correct location of a sound, such as footsteps = Yes

work involves hearing and understanding conversation or sounds =Yes