Director of Sales Marketing

3 weeks ago

Harrisburg, United States Best Western Premier the Central Hotel & Conference Center Full time

Job Summary: The Director of Sales and Marketing is responsible to lead, and direct all sales and marketing efforts at the Best Western Premier, the Central Hotel. The Director of Sales & Marketing is responsible for developing, and adhering to the business marketing plan as established with the property management team.  


Key Accountabilities:

• Provide overall leadership and vision for the sales team by offering support and guidance as it relates to sales efforts. 

• Drive a culture of learning and development in the sales office to support revenue growth.  

• Grow and manage trusted relationships with existing and new clients. 

• Understand and manage booking procedures related to meeting space, guest room blocks, contracts, and proposals. 

• Utilize sales programs and systems to seek out and establish new accounts and relationships. 

• Produce sales calls for the solicitation and booking of profitable business

• Effectively communicate with operations team throughout the property to ensure guest satisfaction.

• Lead and actively participate in sales meetings and marketing planning sessions to assist in budgeting, advertising, and promotions.

• Be knowledgeable of the local competition and understand changes in their marketing approach.

• Exemplify positive actions to promote teamwork, honesty, integrity, and respect.  


Essential Skills Needed:

• Lead, cultivate, and manage a team.

• Strong organizational skills, and office administrative skills.  

• Clearly communicate with sales team, management team, and clients. 

• Strong ability to sell hotel guest rooms, meeting space, and service. 


Education & Experience Required:

• High School Diploma. 

• Sales & Marketing or related studies preferred but not required.

• 5+ years of experience working in a professional sales and sales management position.

• Previous sales experience in a hotel or hospitality/catering setting highly preferred but not required. 

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