Senior Qualitative Research and Innovation Strategist

3 weeks ago

Cincinnati, United States Directions Inc Full time

Are you a qualitative expert in Healthcare, Medical Devices and Pharmaceutical industry? Do you see consumers, patients, caregivers, and doctors as more than a number on a page, but a human with a deeper story to tell? We seek a strategist that can rapidly assimilate to new businesses and industries, particularly within Health and Wellness, providing immediate strategic input that builds confidence in what you can bring to the space.


Directions offers a Work from Anywhere environment so working remotely and/or from our Cincinnati Headquarters is an option.


CLIENT ENGAGEMENT:

Project Design:

  • Co-lead project intake calls with Client Relationship Lead, empathically connecting with clients to identify client research and business needs.
  • Collaborate with project team to design project approach from a research, innovation, and strategy perspective to meet client objectives. This includes project timeline, schedule, custom activities, proprietary methodologies, and activation modules.


Client Development & Proposal Support:

  • Co-lead client development presentations and proposal walk-throughs as an experienced health care resource, displaying comprehensive knowledge of our product offerings, industry familiarity, and confidence as the voice of the consumer.
  • Act as a healthcare research thought leader internally and within a client setting.
  • Support the Client Relationship Lead in Project Brief development.
  • Help build and maintain a small portfolio of clients/account to grow business.


PROJECT EXECUTION:

  • Serve as the qualitative SME to Client Relationship Lead and the client by moderating and conducting primary qualitative research that may include follow-up brand strategy and/or innovation consulting.
  • Qualitative project responsibilities include client consultation, recruiting target guidance, discussion guide development, moderating interviews and/or online boards, analysis, and report delivery.
  • Lead complex projects, particularly within the Health and Wellness industries.
  • Manage multiple projects simultaneously while maintaining a strong client service orientation.
  • Promptly respond to and resolve client-identified issues and/or business needs.
  • Present compelling business recommendations to client in a story format that evokes confidence and expertise.
  • Effectively manage a cross-functional project team in a collaborative way.
  • Partner with internal quantitative experts to integrate quantitative results based on existing fully analyzed quantitative reports (not raw data) into qualitative results to produce shared qual/quant insights and recommendations.


ATTRIBUTES & SKILLS

  • Strong, clear, and confidence-inspiring communicator in speech, writing and presentation.
  • Minimum of 10 years of work experience, primarily focused on market research and/or relevant business experience, strong preference for 7+ years of moderating experience within health care.
  • Ability to empathically connect with respondents, probe with questions and observations to uncover rich data, and the ability to analyze and synthesize data into deep, novel insight.
  • Strategic business fundamentals understanding with demonstrated ability to synthesize ideas and strategies across disciplines and industries.
  • Ability to rapidly assimilate to new businesses and industries, demonstrating confident use of data, terminology, and key ideas.
  • Strong relational skills for business development and managing long-term client relationships.


Directions is an Equal Opportunity Employer (EEO), including disability/vets

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