Walmart PPC Specialist

6 days ago


Bentonville, United States 24 Seven Talent Full time

Walmart PPC Specialist

Location: Onsite in Bentonville, AK

Salary: Up to $70-90k

About the Role:

Are you passionate about eCommerce and ready to shape the way CPG brands engage with the digital marketplace? This role offers the chance to manage and optimize Walmart PPC campaigns, driving growth and results for clients. With a focus on data-driven decision-making and continuous optimization, you'll be empowered to make an impact in a fast-paced, evolving digital landscape. Your ability to execute effective PPC strategies, monitor performance, and innovate will be key to success


Key Responsibilities:

  • Take full ownership of Walmart PPC products, including Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Plan, execute, and manage Walmart PPC campaigns across multiple clients, ensuring optimal performance.
  • Monitor campaign performance, analyzing Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and other key metrics, with a focus on hitting and exceeding KPIs.
  • Oversee a diverse book of business, managing a range of clients from small to large CPG brands.
  • Maintain regular communication with clients, providing performance updates and insights on a weekly basis.
  • Present quarterly performance reports and forecast future growth to clients.
  • Leverage available analytics and reporting tools to extract insights and optimize campaign performance.
  • Build and maintain strong relationships with media and technology vendors, staying updated on industry trends and best practices.
  • Experiment with new bidding strategies, ad placements, and optimization techniques to continually improve campaign effectiveness.
  • Collaborate with internal teams and external creative partners to develop and implement impactful media assets.
  • Participate in budget allocation discussions, ensuring campaigns are well-funded and strategically aligned.


What You Bring:

  • 1-3 years of experience managing Walmart PPC campaigns, ideally within the CPG sector.
  • Proven success in driving results across key performance metrics such as ROAS, Total Sales Growth, and Customer Acquisition Cost (CAC).
  • Strong passion for eCommerce and a deep understanding of how digital marketing and media buying fit into broader business goals.
  • Exceptional organization, analytical skills, and proficiency in Excel, with the ability to manage and interpret data effectively.
  • Excellent communication skills and the ability to present insights clearly to clients and internal teams.


Why Join Us:

This is an exciting opportunity to work remotely in a dynamic, growth-focused role. You’ll be part of a forward-thinking team that values innovation, collaboration, and continuous learning. If you're ready to take ownership of exciting Walmart PPC campaigns and make a real impact, we want to hear from you



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