Digital Ad Specialist

2 weeks ago

Miramar, United States Mediagistic Full time

At Figment Design, you’ll find an eclectic, hardworking team of designers, digital marketers, and social media gurus who thrive on Cuban Cafecito. Our passion is helping brands reach their true potential. For us, this is more than just a marketing agency—it’s a lifestyle.


The perfect candidate for this position can work cross-functionally within the digital marketing and account management teams to create and execute digital/social campaigns, monitor performance, report, and communicate client results. Having experience in the travel and tourism industry will be extremely helpful as you execute campaigns, optimize performance, and provide reporting.


Role Responsibilities:


As a Digital Ad Specialist, you will support our clients’ and the team’s digital marketing initiatives that drive traffic, convert sales, and increase brand awareness. You should be very comfortable setting up, creating, and constantly optimizing campaigns through various channels such as Meta, Google, Programmatic, TikTok, LinkedIn and other popular channels. Additionally, the ideal candidate will have experience/working knowledge with SEO, social media, Content Marketing and E-mail Marketing.


Duties and Responsibilities include but are not limited to:


  1. Setting up, Executing, and Optimizing Digital Marketing Campaigns: This involves planning and executing various digital ad campaigns such as SEM, PPC, social media, email, and display advertising.
  2. Manage and Support Day-to-Day Digital Operations: Provide support in overseeing the agency's digital projects, including campaign budgets, schedules, ensuring timely delivery of tasks and increasing conversions while focusing on the overall brand KPIs.
  3. Analyzing and Improving Digital Performance: Evaluating current and new client digital positions to make recommendations for enhancing performance or increasing conversions.
  4. Conducting A/B Testing: Testing different variables within campaigns to optimize results and improve effectiveness.
  5. Coordinating with Web Development and Design Teams: Collaborating with other departments to enhance user experience, setup tracking and assist in creating conversion-focused landing pages.
  6. Measuring and Reporting Performance: Monitoring the performance of digital marketing campaigns, analyzing results against predefined goals (ROI and KPIs), and providing comprehensive reports to clients and generating custom reports on request.
  7. Identifying Trends and Optimizing Ad Spend: Staying updated on industry trends and adjusting ad spend and strategies accordingly to maximize performance.
  8. Client Communication: Effectively communicating with clients, explaining strategies, and presenting results through reports and charts.
  9. Quarterly Reporting: Generating quarterly reports for digital clients which provide additional data, identifies performance trends, and provides recommendations.
  10. Cross-functional collaboration: Working closely with other departments such as design, content, social, and paid teams to improve campaign performance.
  11. Providing Business Development Support: Assisting sales and service teams in assessing and recommending digital marketing campaigns and providing support throughout the campaign lifecycle.
  12. Other Digital Marketing Duties: Embrace collaboration with the digital team. Undertaking any additional responsibilities related to digital marketing as assigned including KPI’s, reporting and market research.
  13. Supporting Sales and Service: Collaborating with sales and service teams as needed to ensure client satisfaction and campaign success.


Core Competencies & Character Attributes:


Initiative: Highly motivated, tactical thinker who works well independently

Proactive Attitude: Identifies areas of opportunity

Adaptability: The ability to work within a fast-paced atmosphere

Positive Attitude: Must be a collaborator with a collaborative spirit and a passion for success

Creativity: Imagination and ability to solve difficult marketing objectives

Dependability: Responds to requests for service and assistance

Teamwork: Balances team and individual responsibilities

Communication: Effectively communicates with internal departments

Time Management: Can complete all job requirements in allotted time

Work Ethic: Displays an organized and results-oriented approach, and motivation to perform without extensive direction

Accuracy: Displays high quality of work and level of accuracy

Resourceful: Exercise patience as needed and demonstrate effective problem-solving ability

Accountability: Punctual, dependable, and takes ownership of actions

Integrity: Trustworthy and ethical with relation to communication and business decisions



Qualifications and Expertise:


  • Experience in Digital Ad execution and best practices/strategies for optimization.
  • Experience with national or regional-level campaigns is a plus.
  • Highly analytical; able to understand all angles of Digital Marketing and make recommendations to improve performance.
  • Experience with handling $50K+ Budgets and campaigns for various clients.
  • Experience in Data Analytics, Analysis and Reporting.
  • Experience in tracking/UTMS setups, debugging and monitoring.
  • Experience of working with third-party booking engines is a plus.
  • Highly detailed; able to analyze and identify conflicts, errors, or insights within large sets of performance to financial data.
  • Microsoft Excel and Google Docs experience necessary. Ad hoc reporting may require pulling from multiple data sources (analytics, budget, and call tracking for example) to generate client-facing reporting.
  • Experience dealing with B2C and B2B campaigns successfully a plus
  • Experience dealing with hospitality, hotel, resort travel, tourism destinations and/or FMCG clients is a huge plus.
  • Elevated level of professionalism.
  • Tact when dealing with high level clients (internal/external).
  • Self-motivated with a positive attitude.
  • Google AdWords and Analytics certified a plus.



Supervision/Contacts:


Directly reports to the Senior Digital Strategist


Disclaimer:


The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. The above declarations shall not give any employee any right to continued employment by Mediagistic, Inc. or any of its subsidiaries.

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