Copywriter

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers.

We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of this will lead to a truly differentiated experience for you.

If this excites you, then apply below.

Medical Copywriter (Promotional)

You will be responsible for:

The Copywriter should possess an understanding of pharmaceutical marketing and be able to communicate brand objectives to authentically connect with audiences. The Copywriter will need to translate complex details of various therapeutic areas (CVRM, RIA, V&I and RDU) and thoroughly understand the products, their scientific position, brand guidelines, and marketing goals to develop digestible promotional content and messaging across channels.

This position requires a highly detailed, creative thinker with excellent storytelling abilities, as well as a love for life sciences, research, and annotation. This role will help craft bold and evocative marketing messages, promotional-only training materials, and digital content that engages and influences sales teams, HCPs, and patients and their caregivers.

The role of a copywriter is influenced by the demands of fast-paced omnichannel environment with equal importance on creativity, being on-brand, on-time, and aligned with regulatory guidelines and processes. Detail and organization matter in regulatory submissions to achieve efficient approvals.

A successful copywriter will be a quick learner with a versatile writing style and a curious mind.

Must have:

• Develop copy and concept for marketing materials
• Use storytelling skills to create engaging assets
• Understand and internalize brand guidelines and strategy, to implement the same in developing collaterals for the client
• Work closely and flexibly with design, brand, production, digital, and product teams to deliver strategic initiatives
• Contribute to cross-channel creative ideation/campaign development
• Establish and maintain the highest possible standards of promotional content
• Maintain up-to-date knowledge of client-related industry trends
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging
• Understand and follow regulatory standards and requirements for successful submissions
• Follow best practices for annotations
• Identify copyrighted material that requires permission for reproduction; process permission request when required
• Effectively use company project management and communication software
• Attend kick-off, status, and other job-related meetings
• Incorporate client feedback and collaborate with the team to address

Daily and Monthly Responsibilities

• Creating and executing innovative and effective content strategies and communication campaigns based on secondary market research and insights
• Analysing available data for a market, competitors, and the needs/preferences of our audience to help our team create relatable and captivating content
• Responsible for ensuring the quality of all externally facing content and adherence to our brand voice, tone, and writing style
• Interpret creative briefs to develop and produce creativity from concepts through execution
• Monitoring the execution of the established plans and strategies
• Deciding on content formats and publishing dates
• Managing the creation of editorial calendars and adhering to the proposed timelines
• Supporting creative teams with feedback and guidance on scientific accuracy
• Research and understand the clients’ needs and target audiences, through an online search, review of existing research, and interviews with subject matter experts
• Write original copy and edit content for a range of marketing and communications materials; use references and annotations as needed
• Collaborate with a team of client service managers, strategists, and creative staff on timelines, allocated resources, and creative execution
• Present copy concepts and final deliverables to the internal team, and to the client as needed, and participate in client pitches on occasion
• Revise copy based on internal and client feedback/direction
• Participate in the regulatory responsibilities and requirements to gain asset approvals
• Meets established deadlines or provides reasonable notice of special circumstances requiring deadline extension

Desired background:

• Minimum 7+ years’ experience in a fast-paced, high-volume environment in promotional content development for pharma industry (pharma marketing/health care advertising/sales/ copywriting)
• A degree/diploma in health science (medicine/pharma/biology/biosciences etc) AND/OR a degree/diploma in communications with experience of copywriting for pharma promotional marketing. Any additional marketing degree/certification/diploma will be a plus
• Experience with print + digital assets in pharma marketing. Experience with global brands will be a plus.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.