Director, Social Campaign Strategy

2 weeks ago

Los Angeles, United States Motion Recruitment Full time

Our client, a global broadcast media and entertainment company, is actively looking for a Director, Social Campaign Strategy to join their team in Los Angeles This role is onsite hybrid so local candidates are required.


***This is a 7 month initial contract with the opportunity to extend or convert***


This role will sit on the company's Brand Marketing & Creative team and will lead a pod of single title leads and be responsible for the production of proactive and reactive social campaigns to support awareness and consumer love for unscripted original series and original films. This person will balance their time between upstream planning, cross-functional big idea thinking, executive facing presentations, and ensuring that day-to-day campaign work meets brand standards and processes


Responsibilities

  • Oversee development of organic social campaigns (strategies, tactics, and stunts) for film and

unscripted originals, guiding and directing on creative and programming approach (including:

content mix, cadence, windowing, boosting allocations, priority platforms, etc.)

  • Balance many simultaneous campaigns, stepping in to push approvals, development, execution, and reactivity to sustain each campaign
  • Serve as a key stakeholder to gain alignment, set expectations, and identify opportunities across the marketing leadership team, running interference with partners as needed to improve workflows or open lines of communication
  • Partner with cross-functional teams across the marketing org to advise on non-owned social

efforts and initiatives (talent, paid, partnerships and creator/influencers)

  • Manage campaign assignments, bandwidth monitoring, and performance tracking of social leads inclusive of ongoing feedback and coaching
  • Communicate and monitor campaign and asset performance using qualitative and quantitative data signals across internal and external partners
  • Ensure we are delivering campaigns on time and on budget, but never at the expense of

insights, trends, and culturally relevant strategic opportunities

  • Oversee and approve agency SOWs; tracking and reconciling campaign budgets across

operational teams and finance

  • Regularly assess staffing and resourcing to identify freelance support needs, particularly on a

seasonal and/or project basis


Required Skills & Experience

  • 7+ years of experience working in social for a major brand or agency
  • A proven history of developing cross-platform 360 organic social campaigns, complementary of larger marketing and publicity strategies, inspiring competitors and helping brands differentiate in a crowded marketplace – experience with paid and influencer a plus
  • A successful track record for translating strategy and marketing briefs to inspiring, innovative

social campaigns that drove user consideration/engagement and contributed to brand love

  • Direct experience building relationships and collaborating with cross-functional partners

(marketing, creative, publicity, ops), multi-disciplinary social contributors (producers, editors,

copywriters, community managers) and external agency partners, a collaborative can-do spirit,

and a positive/growth mindset

  • Passionate about the intersection of content and community, with an understanding of how

different fandoms consume and engage with the shows and movies they love

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