Social Media Creative Manager

3 days ago

Cherry Hill, United States Varlo Inc Full time

Job description


SOCIAL MEDIA CONTENT MANAGER

Location: Cherry Hill, NJ

Hybrid Role: (not remote)

Hours: Part Time  


Social Media Content Manager Job DescriptionOverview:

We are a world leader in the sports apparel space, shaping the future of sport and performance. We are searching for an exceptional Social Media Content Manager to guide and develop the creative content creation process for our brand. This is a career-defining role that integrates deeply into our brand identity, culture, and vision. The ideal candidate is a trailblazer in social media, equipped with a creative mind, a data-driven approach, and a passion for building meaningful connections in the digital age. They will possess a keen eye for detail, exceptional storytelling abilities, and an excellent understanding of consumer and content trends.



Key Responsibilities:


Strategic Social Media Leadership:

  • Develop and execute innovative social media strategies to grow the brand’s presence and drive engagement.
  • Research and define target audiences to ensure content relevance and impact.
  • Own and embody the brand’s voice, tone, and aesthetics across all social media platforms.
  • Manage content calendars to ensure consistent and timely publishing of content.
  • Leverage emerging technologies and tools to pioneer new marketing approaches and trends.

Content Creation & Storytelling:

  • Oversee the artistic content creation and publishing process across all channels.
  • Create visually stunning and compelling content, including photography, videography, blogs, and social media posts.
  • Develop content strategies to effectively reach the desired target audience and meet marketing goals.
  • Showcase the brand story through creative storytelling, product photography, and video capturing.
  • Collaborate with marketing, product, and merchandising teams to ideate and produce content aligned with brand goals.

Influencer Partnerships:

  • Build and nurture relationships with influencers and brand ambassadors who align with the brand’s values and mission.
  • Identify new influencer opportunities to expand the brand’s reach and connect with diverse audiences.
  • Manage influencer campaigns from concept to execution, ensuring authenticity and impact.

Performance Tracking & Reporting:

  • Monitor consumer and content analytics to track performance and engagement.
  • Generate reports and presentations to provide actionable insights and optimize strategies.
  • Use data to inform creative decisions and enhance campaign effectiveness.

Trendspotting & Innovation:

  • Keep up to date with content trends, consumer preferences, and advancements in technology.
  • Experiment with new platforms, content formats, and tools to continually innovate and evolve.

General Operations:

  • Support general in-house operations duties to ensure smooth content production and execution.



Key Qualifications:
  • Bachelor’s degree in marketing, communications, journalism, or a related field.
  • A minimum of three years of experience in content creation, marketing, or social media management.
  • Proven experience in photography, video creation, and content strategy.
  • Strong knowledge of tools such as Adobe Suite, Canva, and social media platforms.
  • Exceptional written and verbal communication skills.
  • Portfolio showcasing a range of creative work.
  • Ability to work in-office 3-4 days per week and contribute to general operations.
  • Highly detail-oriented with strong organizational and multitasking skills.



What We Offer:
  • The opportunity to redefine how the world engages with a leading apparel brand.
  • A collaborative and forward-thinking culture that celebrates innovation and excellence.
  • Competitive compensation and benefits, with room to grow alongside our brand.
  • The chance to leave a lasting legacy in the world of fashion and performance.



How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience and qualifications

Varlo is an equal opportunity employer. We encourage individuals of all backgrounds and experiences to apply.

By joining Varlo as a Social Media Content Manager, you will have the opportunity to make a significant impact on our business and play a key role in our growth and success within the athletic apparel industry. We look forward to reviewing your application and discussing how you can contribute to our dynamic

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