Digital Marketing Specialist
1 day ago
Job Title: Digital Marketing Specialist (Full Time)
Location: Remote / Hybrid
Start Date: Starting Immediately
Location: New York City or LA ideally - potentially will consider some other cities.
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About VOICEINSPORT:
VOICEINSPORT is a leading sports company dedicated to empowering women athletes. We are passionate about amplifying the voices of women in sports and providing a platform that fosters growth, community, and excellence. Our team is a dynamic group of professionals and athletes committed to making a difference in the sports industry.
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Position Overview:
We are seeking an experienced Digital Marketing Specialist to join our team either as a full-time position or as a contract basis, with the potential to transition into a full-time position. Reporting to the VOICEINSPORT Head of Marketing, you will play a critical role in driving our digital marketing initiatives to reach athletes and coaches nationwide. This is an exciting opportunity to work closely with women athletes and industry experts in a fast-paced startup environment.
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Key Responsibilities:
- Ad Creation: Develop and launch new advertising campaigns targeting athletes and coaches across various digital platforms.
- Budget Management: Oversee and optimize weekly, monthly, and yearly marketing budgets to maximize ROI and meet acquisition goals.
- Content Planning: Plan and manage content across multiple channels, ensuring consistency with brand messaging and audience engagement.
- SEO Optimization: Implement SEO best practices to improve organic search rankings and drive website traffic.
- Customer Acquisition Strategy: Establish and execute effective customer acquisition strategies to grow our user base.
- Digital Program Execution: Lead the execution of digital marketing programs, including paid social media, email marketing, display advertising, and search marketing.
- Analytics and Reporting: Utilize tools like Google Analytics and Tableau to track performance, analyze data, and provide actionable insights.
- Marketing Automation: Implement and manage marketing automation tools to enhance campaign efficiency and personalization.
- Collaboration: Work closely with cross-functional teams, including content creators and designers, to align marketing efforts with overall business objectives.
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Qualifications:
Education: Bachelor's degree in Digital Marketing, Data Analytics, or a related field.
Experience: 3-5 years of experience in paid marketing and acquisition marketing roles.
Technical Skills (Required): Proficiency with Google Ads, Facebook Ad Manager, Google Analytics, Google Tag Manager, Google Search Console, and/or Bing Ads.
- Knowledge of SEO best practices and experience in optimizing websites for search engines.
- Experience with marketing automation tools.
- Familiarity with social content platforms like Dash Hudson.
- Proficiency with data visualization tools like Tableau.
Analytical Skills: Strong ability to analyze data and translate findings into strategic actions.
Communication Skills: Excellent verbal and written communication abilities.
Work Ethic: Self-motivated with a strong work ethic and the ability to thrive in a fast-paced environment.
Detail-Oriented: Meticulous attention to detail in planning, execution, and analysis.
Passion for Sports: A genuine interest in women's sports and a desire to contribute to our mission.
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Why Join VOICEINSPORT?
Impactful Work: Be part of a movement that is changing the landscape for women in sports.
Collaborative Environment: Work alongside passionate professionals, athletes, and industry experts.
Flexibility: Enjoy the freedom of a remote / hybrid position with flexible hours.
Professional Growth: Gain valuable experience and mentorship under the guidance of our Head of Marketing, Creative Director & Founder.
Professional Development: Gain valuable experience in a startup environment, contributing to a variety of innovative projects.
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How to Apply:
If you are a dynamic digital marketing professional with a passion for sports and a desire to make a difference, we'd love to hear from you Please submit your:
- resume and
- a cover letter explaining why you're a great fit for this role and your specific experience growing communities through digital strategies to info@voiceinsport.com
- Provide an example of a digital campaign you created with the top 3 KPI’s indicating the success of your work. (Please NOTE: conversion into a customer or member must be included as 1 of the key KPI’s). Please submit as a pdf format.
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**VOICEINSPORT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.**
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