Director of Social + Influencer Marketing

Social Media & Influencer Marketing Manager / Director

Socialflower | Creative & Growth Marketing Agency

About Socialflower

Socialflower is a creative and growth marketing agency partnering with ambitious brands across beauty, fashion, lifestyle, and e-commerce. We combine creative storytelling, strategic marketing, and performance-driven execution to build brands that connect with consumers and drive meaningful growth.

Were looking for a Social Media & Influencer Marketing Manager / Director to lead social strategy, influencer partnerships, and creator relationships across our portfolio of client brands.

This role is for someone who lives and breathes social media, understands the evolving creator economy, and knows how to build communities and brand personalities that consumers genuinely connect with.

Youll be responsible for growing our influencer and creator network, developing impactful partnerships, and owning the social presence of multiple brands—from overarching strategy to day-to-day execution.

What Youll Do:

Influencer & Creator Marketing

- Lead influencer and creator marketing strategy across multiple client brands, with a focus on beauty, fashion, and lifestyle.

- Identify, recruit, and build relationships with influencers, content creators, and brand ambassadors who align with each brands audience and identity.

- Grow and maintain Socialflowers network of influencers and creators, developing a strong pipeline of talent for ongoing partnerships and campaigns.

- Manage influencer partnerships from initial outreach and negotiations through contracting, creative briefs, content approvals, and campaign execution.

- Develop influencer seeding, gifting, affiliate, and paid partnership programs designed to drive awareness, engagement, and conversions.

- Build long-term relationships with creators and their management teams, identifying opportunities for recurring collaborations and brand partnerships.

- Track and analyze influencer performance, providing insights and recommendations to optimize partnerships and maximize ROI.

- Stay ahead of emerging creators, cultural trends, and partnership opportunities within the beauty and fashion industries.

Social Media Strategy & Management

- Own and execute social media strategies across key channels, including Instagram, TikTok, Pinterest, and emerging platforms.

- Develop distinct content pillars, social strategies, and editorial calendars tailored to each clients brand identity, audience, and growth objectives.

- Establish and maintain a consistent brand voice, tone, and personality across all social channels.

- Identify opportunities to grow followers, increase engagement, strengthen brand affinity, and drive traffic and conversions.

- Oversee day-to-day social media management, including content planning, scheduling, publishing, and community engagement.

- Collaborate with creative teams, designers, and content creators to develop compelling, platform-native content.

- Develop social-first campaigns around product launches, seasonal moments, collaborations, and key marketing initiatives.

- Monitor social performance, analyze content effectiveness, and continuously refine strategies based on audience behavior and platform trends.

- Ensure every brands social presence feels authentic, culturally relevant, and differentiated within its category.

Content Strategy & Brand Storytelling

- Translate brand positioning and marketing objectives into engaging social-first content strategies.

- Develop creative concepts, recurring content series, and storytelling opportunities that strengthen each brands identity.

- Identify trending formats, cultural conversations, and emerging social behaviors that can be authentically integrated into client strategies.

- Create detailed content briefs and provide creative direction for influencer, UGC, and organic social content.

- Balance aspirational brand storytelling with relatable, engaging content that drives measurable results.

- Ensure brand consistency across organic social, influencer partnerships, and creator-generated content.

Client & Campaign Management

- Serve as the primary point of contact for social