Omnichannel Marketing Specialist

3 weeks ago


Lawrence Township, United States Sunrise Systems Inc Full time

Hybrid 50%

The U.S. Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand. You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.

Purpose/Objective of the job:

  • Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.


Specific Job Responsibilities:

  • Bachelor’s degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
  • Experience in pharmaceutical omnichannel strategy and digital marketing
  • Experience leading digital engagement, channel, and analytics activities
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams
  • Competence in developing, evaluating, and activating media plans
  • Demonstrated ability to successfully navigate internal MLR review processes
  • Prior Digital or Media Marketing Agency experience is a plus
  • Strong oral and written communication skills
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM



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