Content Marketing Manager
2 days ago
Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Over 7,000 professionals help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman’s thought leadership is evident in our agenda-setting books, white papers, research reports, and articles in the business press. Our clients are the CEOs and executive teams of the top Global 1,000 companies.
For more information, visit www.oliverwyman.com. Follow Oliver Wyman on Twitter @OliverWyman
Job Overview:
We are looking for a dynamic Content Marketing Manager to help us amplify our brand in the areas of Insurance, Asset Management, Actuarial.
You’ll work with our marketing and consulting teams and play a key role in content generation and taking our ideas to market across a range of thought leadership, digital and social channels. Having experience at a financial services organization or brand/advertising agency, with a strong editorial and copy editing background is a plus.
This role involves strong collaboration, teamwork, and being a trusted advisor to our partners and practice leaders. We are looking for a results-driven marketer to help us grow our brand visibility with marketing campaigns, content strategy, digital and social media marketing channels.
We love creativity and digital storytelling, so are looking for someone who enjoys innovating and thinking about new ways we can build the firm’s profile in the marketplace. We are a large organization, so we ideally need someone who enjoys networking, events, and connecting with people across our business globally. Above all, we want someone who is passionate about telling the world about how our work is having a positive impact on our clients’ businesses.
This is a hybrid role that requires 3 days per week in the office. There is no option to be fully remote.
Key Responsibilities:
- Reports to the Global Head of Marketing for Insurance, Asset Management, Actuarial and supports the Insurance, Asset Management, Actuarial consulting teams with marketing strategy, content, events, and driving commercial impact for our businesses.
- Manage marketing and content initiatives for Oliver Wyman’s Insurance, Asset Management, Actuarial businesses.
- Builds and supports content strategy: Strong understanding of Financial Services, Insurance, and Actuarial topics and willingness to learn. Ability to take complex topics, develop marketing content, messaging, and make the material engaging for marketing and brand initiatives. Ability to offer editorial and copy-editing support and help produce content and marketing campaigns for thought leadership, reports, website, digital channels, social media, podcasts, events, and press releases.
- Drives brand awareness and supports our management consulting teams with their marketing campaigns and business development efforts. Works with partners and teams on developing commercially-driven content, branding, marketing, website and digital engagements for brand and business development. Collaborates closely with our marketing, design, web/digital teams, and management consulting teams.
- Supports marketing campaigns and project management. Supports marketing and brand initiatives from start-to-finish, including developing ideas for content and events with partners and teams (including Actuarial, Insurance and Asset Management industries); Develops the marketing campaign strategy; Supports the development of content (editorial, copy editing, thought leadership, social media, website), messaging, positioning, branding, website copy, and supports with producing podcasts, videos, and other assets. Works closely with our creative and design teams to produce and review thought leadership. Tracks and manages campaign analytics to measure impact. Ensures content follows the Oliver Wyman brand guidelines and keeps the integrity of the firm.
Experience Required:
- A minimum of 5 years’ relevant marketing experience, preferably for a financial institution, branding/advertising company, or management consulting firm.
- Knowledge in financial services, actuarial, insurance and asset management, investment management, mergers and acquisitions is a plus.
- Proven expertise and track record for developing and delivering successful marketing campaigns across all channels, including thought leadership, reports, websites, digital, social media, videos and podcasts.
- Proven expertise and experience in producing insightful content and engaging events.
- Ability to take complex information and make the messaging engaging, and quickly turn it into useful information for our public relations team and reporters.
- Well-versed in Microsoft Office (Word, Excel, PowerPoint and Outlook) and social media channels. Knowledge of website applications, project management, analytics tools, social media, email applications a plus.
Skills and Attributes:
- Highly organized with an entrepreneurial spirit.
- Strong verbal and written communication, editorial and interpersonal skills.
- Strong project management, with the ability to prioritize and to adopt the marketing plans based on the evolving market needs.
- Strong collaboration and the ability to build relationships and work within teams.
Marsh & McLennan Companies is a global professional services firm providing advice and solutions in the areas of risk, strategy and human capital. It is the parent company of a number of the world's leading risk experts and specialty consultants, including Marsh, the insurance broker and risk advisor; Guy Carpenter, the risk and reinsurance specialist; Mercer, the provider of HR and related financial advice and services; and Oliver Wyman, the management consultancy. With over 81,000 colleagues advise clients in 130 countries and annual revenue of nearly $19 billion, Marsh & McLennan Companies provides analysis, advice and transactional capabilities to clients in more than 130 countries. Its stock (ticker symbol: MMC) is listed on the New York, Chicago and London stock exchanges.
Marsh & McLennan Companies offers competitive salaries and comprehensive benefits and programs including health and welfare, tuition assistance, 401K, employee assistance program, domestic partnership benefits, career mobility, employee network groups, volunteer opportunities, and other programs. For more information about our company, please visit us at: www.mmc.com. We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. For more information, please visit us at: www.mmc.com/diversity. Marsh McLennan and its Affiliates are EOE Minority/Female/Disability/Vet/Sexual Orientation/Gender Identity employers.
The applicable base salary range for this role is $85,000 to $130,000.
The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.
We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.
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