Digital Design Specialist

2 weeks ago

Arlington, United States Addison Group Full time

Job Description

We are seeking a Digital Designer Associate who will help create visually appealing and user-centric designs for wireframes, web pages, and interactive components. The role will also support the design of HTML emails and email templates, and assist in creating animated graphics for use on social media and the web. The ideal candidate will have knowledge of design principles, User Experience (UX) and Consumer Experience (CX) design, and be able to create assets for different platforms and social channels. Experience in creating marketing collateral and designing assets with a high-end look and feel within an extensive corporate brand is essential.

DUTIES AND RESPONSIBILITIES

  • Contribute to the design of multi-channel projects from start to finish, including ideation, brief creation, wireframing, and final execution under the Art Director’s guidance.
  • Collaborate with others to design email, web, and landing page designs in Figma and implement these designs into Optimizely and Delivra. Assist with the creation and content updates of additional web pages.
  • Implement brand standards and utilize the design system, blocks, and components on the website, including pages for awards, events, and chapters for a holistic user experience.
  • Work with other members of the design team to create interactive and animated assets for social media, web, and video that highlight campaigns, events, thought leadership, and initiatives.
  • Collaborate with internal teams and cross-functional partners such as Storytelling, Digital Experience, Events, Content Development, and Marketing to produce on-brand design assets that support business objectives and marketing goals.
  • Attend regular meetings and sprint planning meetings with the Digital Experience team.
  • Occasionally work with external agencies and vendors (design, photography, video, etc.) to ensure the successful execution of design projects, print production, and website development.
  • Apply a thorough understanding of the target audience and market trends to create designs that resonate with stakeholders and drive engagement.
  • Assist in training team members and others as needed on updating content on the website.
  • Help implement organization-wide use of the brand and ensure that all assets and components align with brand guidelines.
  • Support the in-house Brand team with the creation of other marketing projects and deliverables, such as static social graphics, ads, and marketing collateral as needed.
  • Help coordinate and review projects and perform other job-related duties as requested in the Art Director’s absence.

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