Head of Technical SEO and SEO Product Management

2 weeks ago

Austin, United States LawnStarter Full time

Description

LawnStarter is the leading on-demand platform for lawn care, landscaping, and home services in the US, and our vision is to be the one-stop shop for all home services. Over the past 10 years, we’ve expanded into hundreds of metro areas, acquired our biggest competitor, and have recently become profitable solidifying our leadership in the space.


Role Overview:

As Head of Technical SEO & SEO Product Management at LawnStarter you will drive organic traffic growth across LawnStarter's digital properties through technical optimization, product development, and strategic SEO initiatives. This position requires a unique blend of technical SEO knowledge, product management skills, and a deep understanding of SEO tools, and analytics.


Key Responsibilities:

  • Develop and implement a comprehensive technical SEO strategy that aligns with LawnStarter’s business goals.
  • Lead the development and management of SEO-related products, focusing on innovation and user experience to enhance organic search performance.
  • Collaborate with engineering teams to ensure SEO best practices are integrated into website architecture, coding, and content.
  • Oversee the technical aspects of SEO, including site speed optimization, mobile optimization, and addressing crawl errors and redirects.
  • Conduct advanced SEO analysis using various tools (like Segment, Google Analytics, SEMrush, Ahrefs, Wincher, GSC, Bing Webmaster) to inform strategy and track performance.
  • Manage and optimize LawnStarter’s SERP visibility through effective keyword research, content strategy, and on-page optimization.
  • Lead cross-functional teams in executing SEO projects, ensuring alignment with overall marketing and product strategies.
  • Stay on top of the latest SEO trends and algorithm updates, adjusting strategies accordingly.
  • Drive innovation in SEO tools and processes, enhancing the team's capabilities and efficiency.
  • Provide leadership and mentorship to the SEO team, fostering a culture of continuous learning and improvement.


Requirements

  • Expert knowledge in technical SEO, including a deep understanding of how search engines work.
  • Proven experience in managing SEO products from concept to launch.
  • Strong background in web analytics and familiarity with SEO tools (Google Search Console, Bing Webmaster Tools, etc.).
  • Experience in programming languages relevant to SEO (e.g HTML, CSS, JavaScript, Python, SQL) is highly desirable.
  • Excellent project management skills, with an ability to lead and inspire cross-functional teams.
  • Entrepreneurial mindset, with a proven track record of driving growth through SEO strategies.
  • Exceptional analytical, communication, and stakeholder management skills.
  • Passion for staying ahead of the curve in the rapidly evolving field of SEO.


Benefits

  • Great Culture: One of the top places to work in Austin in 2018, 2019, and 2020, and in the US in 2021, we are all about the team. That’s why we have spent a massive amount of time finding humble, passionate, and smart folks that you will get to work with every day.
  • Supporting self-care: We have unlimited vacation policy and will nudge you to utilize it to care for yourself. We will operate together to ensure you have the support you need.
  • Healthcare benefits: Medical, dental, vision and 401k
  • Fully remote position: Work remotely from anywhere you want.

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