Paid Media Specialist

3 weeks ago


Spokane, United States Ignitium: ABX Orchestration Full time

Job Summary:

As a Paid Media Specialist, you’ll bring insights and imagination to comprehensive marketing strategies across all media on a wide range of B2B tech accounts. Be responsible for managing and improving ad campaigns, provide recommendations and insights to enhance user-experience through websites, landing pages and other creative assets. And you’ll do this in collaboration with partners across disciplines, that are as passionate about enhancing our customers brands as you are.


Responsibilities:

  • Monitor all paid media budgets and optimize spend based on top-performing initiatives
  • Determine the scope, timeline and recommended tactics for digital marketing campaigns based on industry data, research, and client personas
  • Build forecasts and projections on the expected ROI for marketing campaigns to ensure client goals are met and exceeded
  • Develop, execute, and actively manage digital marketing campaigns, including LinkedIn, Google Ads, Display (Google, Demandbase, 6sense, Terminus), Facebook, Bing, and other advertising networks
  • Maximize the results of all marketing-related initiatives by leveraging key reporting platforms and tools, including Google Analytics and SEMrush, to interpret campaign data into key performance insights
  • Report on key performance insights and optimize campaigns based on findings to ensure a successful and positive outcome
  • Proactively consult with team members and clients on existing and future marketing initiatives to align business and marketing objectives into a growth-driven approach


Knowledge, Skills, and Abilities:

  • Bachelor’s degree in Marketing, Business, Advertising, or related field
  • At least 1 year experience managing digital marketing campaigns, preferably paid search/SEM, social media marketing and display advertising
  • Experience with website tracking software such as Google Analytics
  • Experience using a CRM like HubSpot and Salesforce
  • Ability to make innovative, strategic, and thoughtful decisions in a fast-paced environment
  • High energy, optimistic, with a proactive attitude; a self-starter and a go-getter
  • Strong ability to multi-task and deliver amongst multiple deadlines with quick turn around
  • Communicates efficiently with direct supervisors regarding their area of expertise to align with the overall efforts and expectations of the team


Perks

  • Competitive Pay Based on Experience
  • Medical, Dental & Vision - Employer Paid
  • 401K Retirement Plan- Company Match
  • Flexible Paid Time Off
  • Paid Parking
  • Work Hard, Play Hard- Quarterly Team outings, happy hours, and more
  • Remote Work Flexibility
  • Work alongside smart, talented people who will push you and help you grow
  • Autonomy to make decisions that help our team grow in both breadth and depth
  • Build experience working with innovative tech clients
  • Support for professional development from a knowledgeable team
  • Access to modern marketing technologies
  • Great view of downtown Spokane from the 17th floor


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