Marketing Specialist

TecNiq Inc., founded in 2004, designs and manufactures high quality, energy-efficient LED lighting products for fleet vehicles, construction trailers, emergency response vehicles, boats, recreational vehicles, and much more. TecNiq, Inc. takes pride in building strong business relationships with our philosophy of “Customer for Life”. To continue TecNiq’s rapid growth and expansion, we are looking for a self-motivated highly energetic individual to join our team. This position is based at the corporate headquarters in Galesburg, MI.

Duties and Responsibilities:

• Work with advertising agency on marketing projects such as new product and public relation releases, trade publication ads and articles, etc. to promote and advance company’s footprint and brand recognition within its respective market segments.
• Handle coordination of industry tradeshow registrations including booth space procurement, insurance, rental equipment, print ads, shipping materials and handouts/gifts
• Design and maintain trade show booth displays, managing tradeshow logistics
• Assist senior management team in the development and implementation of the company’s brand strategy and goals
• Responsible for publication of company catalogs, customer price books and marketing materials.
• Develop and maintain content published on company’s social media platforms
• Identify key marketing opportunities
• Develop aftermarket packaging and product instruction presentations.
• Responsible for company website design and working with internal departments to maintain and update with latest marketing plans and data

Knowledge, Skills and Abilities:

• A minimum of 3-5 years product marketing experience, advertising and content creation
• Excellent writing, editing, presentation and communication skills
• A strong understanding of marketing analytics
• Ability to communicate effectively with various internal departments and external media consultants/publishers.
• Intermediate level proficiency on Microsoft Office products including Word, Excel, PowerPoint
• Strong problem solving, communication, organization, and project time-line management skills
• Prefer most qualified candidate to have retail marketing experience.

Education and Experience:

• Four year degree in marketing and 3+ years’ experience in marketing or communications required.