Vice President of Sales Outreach

2 weeks ago

Cincinnati, United States Purple Squirrel Advisors Full time

Position Summary

The Vice President of Outreach will be a key player in championing our client's mission and brand, driving patient-focused addiction treatment through strategic thought leadership, public relations management, and innovative outreach campaigns. The Vice President of Outreach will manage and lead a passionate team to develop and implement data-driven outreach strategies to achieve company targets for patient admissions, census, and satisfaction.


RESPONSIBILITIES

Strategic Planning

  • Develop and implement a comprehensive outreach strategy aligned with the company's overall growth objectives.
  • Identify and evaluate opportunities for referral partner expansion.
  • Collaborate with senior leadership to align outreach efforts with organizational goals and objectives.

Stakeholder Engagement

  • Cultivate and maintain relationships with key external stakeholders, including healthcare providers, community leaders, and other organizations in the healthcare and criminal justice ecosystem.
  • Represent the company at industry events, conferences, and meetings to enhance visibility and network with potential partners.

Performance Analysis

  • Implement view-through attribution methodologies to measure campaign effectiveness.
  • Report key performance indicators (KPIs) to executive management and provide strategic recommendations for investment allocation and optimization.

Collaboration with Internal Team

  • Work closely with marketing, operations, and other internal departments to ensure alignment and coordination of outreach efforts.
  • Provide guidance and support to regional teams to implement effective outreach strategies at the local level.

Budget & Personnel Management

  • Manage the outreach budget effectively to maximize ROI.
  • Lead and develop a high-performing outreach team, including hiring and building a sales team.

Technology & Vendor Administration

  • Implement outreach technologies to create opportunities and operational efficiencies.
  • Oversee outreach support vendors and partners, ensuring alignment with organizational goals.
  • Foster collaborative relationships with external partners to enhance outreach efforts.

Other Duties

  • Undertake additional responsibilities as assigned by executive management.


EDUCATION AND EXPERIENCE

  • Bachelor’s Degree in Sales, Marketing, Advertising, Communications, or a related field
  • 10+ years of experience in data-driven outreach/sales leadership position
  • Extensive community outreach and direct sales experience
  • Proven experience in hiring and building successful sales team
  • Multi-site healthcare experience is a plus
  • MBA or equivalent experience is a plus

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