Field Marketing Manager
4 days ago
The Field Marketing Manager is responsible for all marketing activities supporting sales for an assigned geographic region. This position has substantial understanding of sales-focused marketing as well as our audiences of K-12 school administrators and education leaders. They enjoy taking charge of regional marketing programs, detailed planning, proactive communication, and flawlessly delivering memorable marketing experiences that support our sales goals.
Working closely with internal Sales and external partner teams, this role will identify the unique needs across the region and manage content and campaign execution while contributing to events, training, and special projects. As a key member of the Marketing team, this role collaborates across demand generation, customer success, sales and Sales Development teams. The ideal candidate will have strong integrated marketing experience, and the ability to track campaign performance through to business outcomes. This position enjoys a fast-paced work environment and has strong written and oral communication skills, exceptional project management abilities, and strong attention to detail.
Essential Duties and Responsibilities (other duties may be assigned):
• Adapting print and digital collateral and content marketing programs to the needs of a regional sales team
• Working closely with sales representatives and customer success teams to identify opportunities, support lead generation for Pitsco products and services
• Creating, expanding, and accelerating sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy
• Supporting channel activities with Pitsco partners from approval of campaign through execution as required
• Advocating for the sales region you support and helping the rest of the Marketing department understand their priorities
• Supporting the Marketing department and help the Sales team understand the Marketing department’s priorities
• Contributing to regional event and campaign strategy, decision-making, and on-site management (as needed)
• Ensuring all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness
• Following the Pitsco process, project manage all campaigns from beginning to end ensuring they meet the target objectives
Qualifications/Requirements:
• Bachelor’s degree in education/communication/business/marketing preferred
• Prior experience writing and creating marketing collateral and campaigns
• K-12 education/STEM subject matter expertise preferred
• Ability to write persuasive text for a variety of formats
• Technology literacy required (MS Office, Adobe Pro, Hubspot, SalesForce, and so on)
• Exceptional project management skills
• Excellent organizational skills required
• Ability to learn quickly and perform duties independently
• Excellent verbal and written communication skills
• Ability to work on and complete multiple tasks in a timely manner
• Must work well in a team environment, especially with remote workers
• Knowledge of state and national education standards
• Ability to lift and carry up to 40 pounds in a general office setting
• Ability to be physically mobile with reasonable accommodation including ability to walk, balance, kneel, crouch, reach, stand, and stoop
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