Director of Web Strategy

3 days ago

Jersey City, United States ThreatModeler Software, Inc Full time

About the Role

We are seeking a Director of Web Strategy and Experience to lead the design and build of a world-class digital presence that drives a cohesive and impactful web strategy. This role is pivotal in crafting a seamless, engaging user journey that integrates ThreatModeler’s brand, marketing, and sales objectives. The ideal candidate will be equally skilled in both designing strategic web experiences and building innovative solutions that elevate user engagement, optimize on-site lead generation, and showcase ThreatModeler’s leadership in the cybersecurity space.

As a senior leader, this role demands expertise in UX/UI design, web development, and digital engagement strategy, alongside the ability to collaborate across departments and deliver results that resonate with a technical, B2B audience.


Key Responsibilities

  • Digital Vision and Strategy
  • Define and lead the vision for ThreatModeler’s digital web experience, balancing cutting-edge design with functionality to create a world-class online presence.
  • Align the web strategy with marketing, sales, and brand objectives to drive user engagement and optimize conversion paths.
  • Design and Build Leadership
  • Oversee both the creative design and technical development of digital assets, ensuring a seamless integration of UX/UI principles and innovative web technologies.
  • Lead the end-to-end creation of high-impact landing pages, interactive web elements, and other digital assets.
  • User Experience Excellence
  • Champion a user-first approach, leveraging UX/UI expertise to create intuitive, accessible, and visually compelling digital experiences.
  • Continuously innovate and improve website responsiveness, accessibility, and design to meet the needs of a technical B2B audience.
  • Data-Driven Decision Making
  • Utilize web analytics and performance data to monitor the effectiveness of digital experiences and inform ongoing optimizations.
  • Deliver insights and reports on KPIs, user behavior, and ROI to executive leadership, driving data-backed decisions.
  • Content and SEO Integration
  • Develop a unified content strategy that combines compelling storytelling with technical SEO best practices to enhance visibility and engagement.
  • Partner with internal subject matter experts to produce content that highlights ThreatModeler’s expertise and thought leadership in cybersecurity.
  • Cross-Functional Collaboration
  • Work closely with marketing, sales, product, and development teams to ensure digital assets effectively support customer acquisition and retention.
  • Foster strong partnerships with internal teams and external vendors to deliver projects on time and within scope.

Qualifications

  • 8+ years of experience in web strategy, digital marketing, UX/UI design, or similar roles, with at least 3 years in a senior leadership position.
  • Proven ability to lead and execute web strategies for B2B technology or cybersecurity companies.
  • Deep knowledge of web design principles, front-end development (HTML/CSS), UX/UI frameworks, and CMS platforms (WordPress preferred).
  • Strong analytical skills and experience using tools like Google Analytics, Google Tag Manager, and other web performance platforms.
  • Demonstrated success managing cross-functional teams to deliver innovative, high-quality web solutions.
  • Exceptional communication skills with a proven ability to present and advocate for digital strategies to C-level executives.

Preferred Skills

  • Knowledge of advanced web development frameworks or technologies.
  • Expertise in digital design tools (e.g., Figma, Adobe XD) and understanding of emerging web technologies.

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