Senior Coordinator, Media

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company,

Agital

supports three specialized agencies:

Go Fish Digital, REQ, and WDG,

with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

Go Fish Digital

is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative.

WDG

designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations.

REQ

is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate.

Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.

About the role

Go Fish is seeking a Senior Coordinator, Media to support the planning, activation, optimization, and reporting of integrated media campaigns across a portfolio of clients.

In this role, you'll build on a strong foundation in media execution while taking greater ownership of campaign management, performance monitoring, and client deliverables. You'll work across digital and traditional media channels, applying audience insights, platform knowledge, and performance data to help improve campaign outcomes.

You'll be expected to operate with increasing independence, proactively identify issues and opportunities, and serve as a reliable resource for Coordinators and other team members. This role is ideal for someone who has developed strong executional skills and is ready to take the next step toward broader account and strategy ownership.

What You'll Do

Media Strategy & Planning

Develop a strong understanding of client business goals, target audiences, campaign objectives, and key performance indicators Apply audience, industry, competitive, and platform research to support integrated media recommendations Assist with the development of media plans, including channel recommendations, targeting approaches, budgets, timelines, and campaign details Refine targeting and audience recommendations based on available research, client priorities, and campaign performance Build and maintain media flowcharts, budget documents, planning materials, and client presentations Support the development of tactical recommendations across paid search, paid social, programmatic, video, streaming, direct media, and other applicable channels Begin connecting individual channel tactics to the broader customer journey and integrated media strategy Identify missing information, planning considerations, or potential risks and proactively raise them with the account team Activation & Execution

Independently manage assigned campaign setup, trafficking, launch, and maintenance responsibilities Execute campaigns accurately across applicable media platforms and channels Apply established processes, naming conventions, tracking requirements, and platform best practices consistently Improve execution accuracy and consistency by identifying gaps and recommending process improvements Complete thorough quality assurance reviews before launch and following significant campaign changes Coordinate creative assets, trafficking instructions, tracking requirements, platform specifications, and launch timelines Maintain accurate campaign settings, budgets, documentation, and supporting account materials Monitor delivery and pacing and make approved adjustments to keep campaigns aligned with planned budgets and timelines Troubleshoot routine campaign issues and escalate more complex risks with clear context and recommended next steps Support direct media buys and vendor coordination, where applicable Optimization & Performance

Monitor campaign performance against established goals, benchmarks, and key performance indicators Identify performance trends, delivery issues, and optimization opportunities across assigned campaigns Complete routine optimizations independently and more advanced optimizations with guidance Recommend adjustments to budgets, bids, audiences, placements, creative, frequency, and other campaign variables Apply platform and audience insights to improve campaign efficiency and effectiveness Support structured testing plans, includ