Manager, Digital Marketing

Who We AreGuest Worldwideis a global collective of dynamic, industry-leading companies with more than 40 years of experience serving the unique needs of diverse markets in every corner of the world.
From providing full-spectrum hospitality and distribution solutions at Guest Supply and manufacturing award-winning personal care amenities at Gilchrist & Soames, to manufacturing versatile and innovative product assortments that create smarter textile solutions at Manchester Mills, we're proud to provide products to more than 25,000 hotels in over 100 countries.
Guest Worldwide is a wholly owned subsidiary of Sysco
- an industry leading, global food and beverage distribution company, employing thousands of employees worldwide and home to the 13th largest sales organization in the world.
Learn more by visitingThe Digital Marketing Manager will lead the development and execution of Guest Supply's digital marketing strategy to drive customer engagement, brand visibility, and sales growth.
This role requires a blend of strategic thinking, hands-on campaign management, and cross-functional collaboration.
The ideal candidate will be data-driven, creative, and experienced in managing digital channels within a B2B environment.
The candidate will partner with key stakeholders to develop content & promotional calendar and measure and track results to ensure that digital campaign strategies are being executed.
Responsibilities25% Strategy & PlanningDevelop & execute a comprehensive digital marketing strategy aligned with business goals and sales priorities.
Develop web content and overall strategy to improve Search Engine Optimization including keyword research, backlink campaigns, conversion goals, on-page site optimization, etc.
Develop & manage discounting & promotional strategy through ecommerce platform25% Campaign ManagementLead digital campaigns across email, website, paid search, social media, and display advertising.
Manage content calendars, creative briefs, and digital assets to ensure brand consistency and timely execution with support and partnership with various internal stakeholdersPartner with corporate accounts, field sales, marketing, and procurement teams to design and execute personalized campaigns that support brand, customer, and category growth.20% Digital Content & Website OptimizationOversee website content strategy, ensuring products, promotions, and campaigns are effectively merchandised.
Collaborate with eCommerce to enhance digital customer experience and optimize conversion rates and improve performance.
Partner with customer engagement & activation and product marketing teams to ensure content and creativity are managed appropriately.10% Analytics & PerformanceMonitor KPIs for digital campaigns & discounts / promotions including engagement, lead generation, conversion, and ROI.
Provide regular reporting, insights, and recommendations to leadership and cross-functional marketing & sales team.10% Innovation & Best PracticesStay current with digital marketing trends, technologies, and hospitality industry best practices.
Introduce new tools and approaches (automation, personalization, A / B testing) to improve digital effectiveness.10%OtherCross functional management of content stakeholders to ensure campaigns and projects are completed in timely manner.
Partner with external agencies, vendors, and platform partners to maximize performance and efficiency.
EducationDegrees / CertificatesBachelor's Degree or equivalent years of work experienceExperienceYears and type of experience5-7 years digital marketing experience.
Preferred experience leading digital strategy in a B2B environmentSkillsType and ProficiencyMinimum Required :Proven experience developing and executing B2B digital marketing strategies that support sales growth and customer retention.
Strong proficiency in digital analytics tools (Google Analytics, GA4, Google Tag Manager) with the ability to translate performance data into actionable insights for sales and marketing teams.
Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) to drive, lead, nurturing and account-based campaigns.
Demonstrated ability to manage and optimize paid media campaigns (search, display, and social) with a focus on lead quality and ROI.
Solid understanding of account-based marketing (ABM) tactics, including campaign personalization by segment, industry, or account.
Strong project management skills with the ability to collaborate across sales, procurement, and marketing functions to deliver on time and within budget.
Excellent written and verbal communication skills, with the ability to create clear messaging for both internal stakeholders and customer-facing campaigns.
Preferred :Experience in the hospitality supply, distribution, or wholesale industry, with an understanding of customer procurement processes.
Working knowledge of e-commerce