Content Marketing Strategist

Address: USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code: Retail Media Operations (5139756)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands – Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Ahold Delhaize USA associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose
The Content Marketing Strategist will be responsible for the planning and oversight of content execution for our clients, helping identify business goals, coordinating with other team members on content creation, targeting audiences with a focus on SEO, and launching content campaigns. They will measure results, recommend optimizations as needed, and provide content performance analysis.

Duties & Responsibilties 

Formulate effective content marketing strategies for retail media, primarily sales focused material. Work with the other marketing team members to understand content needs, so they can direct their content marketing efforts. Recommend strategies, channels, and tactics that balance the needs and wants of our advertising partners in order to help them achieve their business goals. Collaborate with the rest of the ADRM marketing team to create content calendars that support advertising partners objectives in reaching the omnichannel customer, focusing on awareness, consideration, decision, and post-decision stages. Work with subject matter authorities to produce content on retail media topics taking advantage of a wide range of channels, tactics and formats, including blog posts, videos, webinars, events, and more. Enhance the reach and impact of the content across platforms, both by re purposing content as well as crafting micro-forms or snippets of content tailored to different audiences and channels. See opportunities to use digital content marketing trends, including personalization, marketing automation, video marketing, user-generated content, voice search, AI, and other pioneering practices.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field 3-5 years of experience working in marketing communications with a minimum of two (2) years in content marketing strategy and planning

Preferred Qualifications

High level of creativity Self-starter and able to move projects forward and meet deadlines Strong oral and writing skills with an attention to detail

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