Senior Analyst, Analytics

4 weeks ago

Chicago, United States Publicis Collective Full time

Job Description

At Publicis Collective, the Analytics team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As a Senior Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights. Specifically:

Deliver client and internal solutions through quantitative analysis in line with industry best practices Execute analytics projects in coordination with the analytic team lead and partners across the agency Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis Contribute to innovation within digital marketing and analytics within the agency and industry

Role Objectives:

Client Responsibilities

Define, prioritize and execute various analytics projects including: budgeting, forecasting, scenario planning, test design, campaign management and advanced report production Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting Developing models to analyze short term impact of marketing but also the long term impact on brand and competitive position Estimation of marketing impact and efficiency, return on investment (ROI), marginal return on investment (MROI), brand equity, profit, and market share Utilizing econometric techniques to measure ROI of traditional media tactics (TV, print, circular, direct mail, etc.) as well as offline impact from digital mediums Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance

People & Team Development

Assist analysts with skill development and problem solving

Practice Development

Identify and build business case and provide feedback on best practices Assist manage product/service development Provide training to employees across departments on analytical approaches to marketing

Qualifications

2-4 year of experience in interactive marketing, business consulting using data and information to drive marketing recommendations Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content Proficient at querying data within SQL environments (SQL Server, BigQuery) Experience in R, Python (or other statistical analysis and data mining packages) preferred In-depth knowledge in multivariate testing and statistical analysis Experience in leading web analytics platforms (Adobe Analytics and Google Analytics) is preferred Experience with business intelligence platforms such as Tableau a plus Possession of excellent written, oral communication and presentation skills Proficient in Excel, Word, PowerPoint, MS Access, experience with VBA a plus Detail oriented, quick learner and able to balance multiple tasks Strong project management skills

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