Community Educational Events Marketing Associate

2 weeks ago

Golden Valley, United States Inspire Medical Systems Full time

ABOUT INSPIRE MEDICAL SYSTEMS 

Inspire is the first of its kind medical device designed to make a difference in the lives of those living with Obstructive Sleep Apnea (OSA). We are revolutionizing the sleep industry with our FDA-approved medical device, designed to reduce OSA severity for those who cannot tolerate or get consistent benefit from CPAP. Our focus on patient outcomes is at the core of everything we do, and our “think I can” attitude drives us to make a difference in the lives of those seeking alternative sleep apnea treatments.

WHY JOIN OUR FAST-GROWING TEAM 

At Inspire, we value people – your diverse experiences, backgrounds, and thoughts. We elevate voices and encourage learning opportunities to build a professional network that grows into community. We embrace a people-first culture by offering hybrid work schedules, excellent benefits, 401k matching, ESPP, flexible time off (FTO), and tuition reimbursement. 

If you’re passionate about making a difference in people’s lives and want to work with innovative technology, come be a part of our great team 

ABOUT THIS POSITION  

This position is an associate level position that will require strong skills in communication, content collaboration, organization, problem solving, project management and analytics. This person will be responsible for one or more of the following work streams.

Development of physician and patient facing medical education events Day to Day marketing operations, analysis, and reportingWork with sales and marketing members in the collaboration and execution of local, regional, and national medical strategic plans

In addition to Sales and Marketing, this position will interface with many Inspire functional areas as well as with external vendors to meet sales and marketing needs in accordance with applicable polices and procedures. This role must be flexible for changing priorities and able to work with reduced supervision.

OPPORTUNITIES YOU WILL HAVE IN THIS ROLE  

This role may include, but is not limited to the following activities:

Community Health Talk (CHT) Organization and Assistance Assisting with all website CHT elements including approval of new requests, de-activating completed events, managing registration numbers.Tracking Monthly CHT Event MetricsCoordinating with Sales field in assisting with CHT requests/trainings Providing post registration list Scheduling trainings for the fieldCreating new educational tools/videos to share with sales fieldShare best in class data and toolsCHT Customer Journeys maintenance & enhancementsEmail auditsA/B TestingReview metrics, ROI, Open Rates, Bounce Rates, HyperlinksWork with Sales Ops and partner agencies on metrics to build dashboards to collect data from CRM, G4, Meta, OTT/CTV, MB1Conduct marketing operations in digital, print and other educational formats (either directly or with the assistance of outside vendor). Mediums/channels may include:Paid Social Media channels and other digital marketing opportunities. Website content with internal and external agenciesSocial media with internal and external agenciesCollaborate with UX internal designer and/or graphics designerDirect to patient and direct to physician CHT materialsTraditional Print adsComplete all Inspire AssurX, Learning Line and Quality training as requested.

Required Qualifications

Bachelor’s degree in marketing, communications, business and or related fieldKnowledge of marketing-related business practices, including lead nurturing, market research, technology, and budgeting (Print, creative, and social media budget)High impact communication skills and ability to simplify complex ideasProficient with Microsoft Office Suites Strong analytical and problem-solving skills.Ability to prioritize, execute and report on projects.Ability to work on multiple tasks concurrently with changing priories.2-4 years of relevant experience required.Ability to work collaboratively in a fast-paced environment

Preferred Qualifications

Experience with healthcare and/or educational eventsExperience in a regulated industry (ex. Healthcare, Medical Technology, Finance)

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