VP Communications

Job Description

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Education :

Bachelor’s Degree in Communications, Marketing, Business Administration, or relevant field of study required MBA preferred, but not required

Work Experiences:

Minimum of 15+ years of experience in large retail environment, consumer package goods, or advertising agency that serves Fortune 500 companies 7+ years of management experience with strong people development background Experience working in retail environment Experience with local/community/grassroots marketing and advertising Event activation experience with brands or agencies Experience in B2C, B2B, and B2G (government) communications and sales cycles preferred

Skills:

Ability to manage individuals and teams (both in-office and remotely) utilizing influence over direct authority to inspire high level performance Strong interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external, including vendors, investors, directors and executive officers Analytical, with strong problem-solving abilities and creative resolution skills Provide superior customer service, demonstrating sound logic and judgment Self-motivated, with the ability to work on multiple projects in a fast-paced environment Ability to effectively react and resolve conflict Proficient use of Microsoft Office programs, including Word, Excel, and Power Point Excellent verbal, listening, and written communication skills Effective communicator with strong, professional written and verbal communication skills Demonstrated ability to manage multiple projects all the while balancing strategic and tactical issues

Responsibilities:

Manage team of Regional Marketing experts responsible for all aspects of regional marketing that includes, but is not limited to:managing local advertising publications and broadcast outletsdeveloping partnerships with local community influencers and organizations that result in positive Brand perceptionsdriving traffic/trial to stores within assigned regioncompiling and reporting market intelligencecreating and executing locally relevant eventsserving as the corporate liaison for field store leadershipmonitoring and ensuring brand presentation/voice consistency Partner with internal stakeholders for new market entries within assigned region and provide market intelligence to support overall market entry strategy and plan implementation from opening to comp store Define and lead the implementation of marketing sustainment strategies for new and underdeveloped stores within each region Partner with Executive Vice President of Store Operations to drive synergy around marketing programs and execution Coach and support Store Directors with community marketing and PR efforts to ensure achievement of transactions and sales Provide regional strategies to amplify and localize the corporate brand message through programs and partnerships Oversee the budget for Regional Marketing Identify and evaluate new marketing opportunities across all regions Maintain current knowledge on state and federal laws that pertain to promotions and events Develop a thorough understanding of Academy policies, procedures and safety rules Duties may change; team members may be required to perform other duties as assigned Develops the global strategy and execution of internal and external communication. Drives the communications strategy to manage our corporate reputation and identity. Primary liaison for all media and public relations agencies. Implements new communication procedures for the entire company. Partners with internal departments to develop effective and professional communications and public relations strategies. Internal Corporate Communications: Branding – Establishes and manages the core communications standards. Executive Support – Partners with Senior Executives to develop and communicate key company initiatives. Internal Crisis Communication – Provides communication expertise and support in the area of internal crisis situations. (Development of key messages and FAQs). External Crisis Communication - Serves as the primary resource to Senior Leadership in the development and delivery of crisis communication.
 

Physical Requirements & Attendance

Acceptable level of hearing and vision to perform job duties Adhere to company work hours, policies, procedures and rules governing professional staff behavior Full time

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