Senior Product Manager, Adtech Audience Library
4 weeks ago
SUMMARY
:The SR. PRODUCT MANAGER, Audience Library will combine technology and design to solve real customer problems in way that meets the needs of the business. You will play a crucial role in driving the development and enhancement of our advertising platform. You will be responsible for defining the roadmap and features that align with our business goals. This role requires a strategic thinker with an understanding of the retail media landscape, strong analytical skills, and the ability to collaborate effectively with cross-functional teams. You will work with your key stakeholders and partners to build the right things for our customers that deliver value to our business.
RESPONSIBILITIES :
Stakeholder management: experienced in building and managing stakeholder relationships to influence and drive change. Experience in the development and use of product data to inform product decisions – both quantitative and qualitative. Deep understanding of customers/users’ problems, how they think and operate and the platforms/technology they use. Understanding of the business domain, stakeholders, business processes and constraints in which your product(s) play. Experienced in making priority decisions based on measurable value, given the usability, feasibility, and viability. Understand and communicate organization objectives, strategies, and solution needs to the team to facilitate results (where collaborative/as colleague). Skilled in leading Discovery Process sessions with key stakeholders. Clearly communicate the value of the of work being delivered. Manage work with a product mindset – focus on outcomes (over outputs), problems to solve, the goals of your product and key metrics of success; give teams the freedom and responsibility to think of a strategy they believe will result in the best product for our clients; facilitate teams in setting up a process that supports them in building these products. Clearly define product features and requirements, working closely with the development team throughout the product development lifecycle. Analyze data and user feedback to make informed decisions and iterate on the product roadmap. Create and maintain a comprehensive product roadmap, prioritizing features and enhancements based on market trends, customer feedback, and business objectives. Supporting the planning and execution of various new product programs launches at various life cycles including alphas, betas, and general availability stages. Contribute to the development, championing and evangelizing of a product vision, strategy, and overall roadmap, based on value, viability, and the needs of the business. Clearly communicate the value and ROI of the work being delivered. The ideal candidate will also understand the ad tech ecosystem and how data plays a key role in publishers' and marketers' businesses, enabling audience targeting and identity resolution. Lead the development of KAP audience capabilities focused on pre-build audiences and audience libraries. Expand the audiences available within our audience library capabilities, including expansion into non-endemic targets.QUALIFICATIONS, SKILLS, AND EXPERIENCE :
Experience with Digital Media and Ad Tech/Mar Tech Skilled in managing cross-functional software development teams in an agile environment. Skilled in managing business priorities against design/user needs while delivering against product roadmaps. Skilled in managing end-to-end software product development and releases. Stakeholder management skills – experienced in building and managing stakeholder relationships to influence and drive change. Problem solving, critical thinking and analytical skills. Planning, organizational and time management skills. Comfort with ambiguity – remains confident, positive, and resourceful in the face of ambiguity and unexpected results; recovers quickly from setbacks. Exhibits qualities of and have proven to be a great teammate. Verbal and written communication skills, ability to translate between business and technical. Technical acumen – grasps the technical details to lead a team, product and/or program. 3+ years relevant experience Education: Bachelor’s degree or equivalent experience#LI-SSS
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