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Retail Media Network Manager

2 months ago

Miami, United States Outform Group Full time

Outform is seeking a Retail Media Network Manager with a proven track record of successfully implementing large-screen media networks in retail stores, integrated with content management solutions. The ideal candidate will be instrumental in developing and leading our retail media network initiative, leveraging their experience in content delivery systems for retail environments. This individual will oversee a team focused on creating engaging, data-driven retail experiences, working closely with retailers and brands to optimize media placement and performance.

Key Responsibilities:

  1. Large Screen Network Implementation: Lead the design, deployment, and optimization of large-screen media networks in retail stores, ensuring seamless integration with content management systems (CMS) that operate in retail environments.
  2. Build and Lead the Retail Media Team: Recruit, mentor, and manage a team that will oversee retail media operations, including screen network management, content distribution, and overall campaign performance.
  3. Retail Media Strategy Development: Develop a comprehensive strategy for scaling a retail media network across multiple locations, using large screens to maximize customer engagement and drive conversions.
  4. Content Management Integration: Ensure that content management solutions are effectively implemented to provide dynamic, targeted media content across the retail screen network.
  5. Campaign Execution & Optimization: Oversee the execution of media campaigns across the network, working with retailers and brand partners to ensure high-quality, targeted content is delivered to customers.
  6. Client Relationship Management: Build strong relationships with retail partners, agencies, and brands to drive advertising revenue and ensure seamless media operations.
  7. Technology & Data Integration: Stay at the forefront of digital signage and retail media technology, ensuring that the latest innovations in large screen technology and content delivery are applied to drive network efficiency.
  8. Cross-Functional Collaboration: Work closely with internal marketing, design, and technology teams to align media strategies with broader business goals.
  9. Data & Analytics: Use data analytics to track network performance, optimize content placement, and maximize media effectiveness.
  10. Budget Management: Manage budgets for screen network implementation and media campaigns, ensuring cost-effective strategies are employed.

 

Qualifications:

•                    Bachelor’s degree in Marketing, Business, IT, or a related field.

•                     5+ years of experience in retail media, with a strong focus on large screen networks and content management systems in a retail environment.

•                     Proven experience in leading the implementation of large-scale digital screen networks in physical retail spaces, including hardware and   software integration.

•                     Hands-on experience with content management solutions (CMS) and digital signage software tailored to retail media networks.

•                     Deep understanding of retail environments and consumer behavior within those spaces.

•                     Strong leadership and team-building skills, with experience managing cross-functional teams.

•                     Analytical and data-driven mindset with the ability to track and improve key performance indicators (KPIs) related to media effectiveness and content engagement.

•                     Ability to work in a fast-paced, dynamic environment.

•                     Excellent communication and negotiation skills, with the ability to build and maintain relationships with retail and brand partners.