Paid Shopping Specialist
3 weeks ago
Help empower our global customers to connect to culture through their passions.
Why you'll love this role
As the Paid Shopping Specialist, you would be an integral part of our internal paid media team. In this role, you will be responsible for the global strategy and execution of our international Paid Shopping activities. This individual would report directly to the Senior Manager, Search & Shopping, working directly alongside a Search Specialist and dedicated teams for Social and Programmatic media. Your scope would include the conception and execution of performance paid shopping campaigns, monitoring and improving feed health, reporting on channel-level performance while integrating with cross-functional teams to drive channel growth. This individual should have a deep understanding of the Paid Shopping landscape and a proven track record of success with large and dynamic international product feeds.
What you’ll do
Plan, execute, and optimize paid shopping campaigns Monitor and improve the delivery of a highly dynamic and large international product feed Collaborate with the Senior Manager of Search and Shopping to align strategies and goals with a comprehensive media plan Work closely with the Paid Search Coordinator to ensure cohesive and effective campaign execution Utilize your extensive experience within Google and Microsoft to activate and manage campaigns efficiently Develop and maintain a comprehensive testing calendar, staying ahead of industry trends and opportunities Analyze campaign performance data, providing insights and recommendations for continuous improvement Monitor and adjust budgets, bids, and targeting strategies to maximize ROI Stay abreast of emerging technologies and platform updates to drive continuous innovation Assist in Paid Shopping discussions and presentations, providing strategic insights and recommendations based on campaign performance analysisAbout you
Proven expertise in working with extensive and dynamic international product feeds Working knowledge of Paid Search and SEO and the role within the SERP Experience within e-commerce Strong analytical skills with the ability to interpret data and draw actionable insights Detail-oriented with excellent organizational and project management skills Ability to collaborate effectively in a team-oriented environment Exceptional written and verbal communication skillsNice-to-have
Bachelor's degree International experience within e-commercePursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
Pursuant to the various pay transparency laws/acts, the base salary range is $65,000 to $85,000 plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation is dependent on geography and may vary.
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