Senior Public Relations Manager
Found in: Talent US C2 - 2 weeks ago
The public relations function is paramount in telling the Vanguard story. For more than four decades, Vanguard has cultivated a reputation with the news media as being an accessible, responsive, candid, and resourceful source for reporters around the globe. Vanguard is also differentiated by adhering to a simple but effective communication approach—being a clear, credible, candid, and contrary voice in the industry.
Vanguard is seeking a seasoned, strategic, and outcome-oriented PR strategist to join the PR Americas leadership team. In this role, you will oversee the public relations programs and team aligned to our three U.S. client-facing divisions.
Senior PR Manager:
Hires, evaluates, and supervises crew. Provides guidance and training as necessary to develop crew. Sets performance standards, reviews performance, and makes informed compensation decisions in accordance with all applicable Human Resources policies and procedures.
Develops public relations strategy across business areas and/or countries to enable business outcomes. Provides consultation to develop public relation communications solutions that drive identified business outcomes. Translates business strategies and initiatives into messaging and content. Prioritizes communications and messages to maximize impact on target external client audiences, including the general public, customers, crew, governmental bodies, and suppliers, and the media.
Protects Vanguard's reputation through all public relations communications across various channels and platforms. Coordinates governance activities with senior leadership and ensures appropriate implementation. Leads communication consultants to proactively source and deliver business-critical public relations communications.
Drives the development of public relations agendas with high-quality communications material across a variety of formats, platforms, and channels. Applies Vanguard's style, usage, and brand standards to ensure consistency.
Drives the impact of the collective public relations communication strategy. Ensures the execution of all phases of the communications process, including conception, implementation, and measurement. Partners closely with senior leaders to advise and develop public relations strategies that meet current and future needs of Vanguard.
Balances external practice with Vanguard brand. Encourages adoption as appropriate. Serves as Vanguard's authority on industry best practices, emerging trends, and their validity in Vanguard's environment.
Develops and strengthens working relationships with key influencers and executives across the organization and in the industry to support public relations and business objectives.
Spearheads continuous improvements in Vanguard's public relations strategy and implementation. Measures and monitors public relations satisfaction and makes recommendations based on feedback gathered from various sources.
Coordinates rapid response/crisis communications with appropriate internal partners.
Participates in special projects and performs other duties as assigned.
What it takes:
Minimum of eight years related work experience, with at least three years of industry experience.
Undergraduate degree or equivalent combination of training and experience. Public Relations degree preferred. Graduate degree preferred.
Additional information:
This role is located in our Malvern, PA office and is aligned with our hybrid working model with Tuesday, Wednesday, Thursday in the office and Monday and Friday are remote.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
We are Vanguard. Together, we’re changing the way the world invests.
For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
We want to make success accessible to everyone. This is our opportunity. Let’s make it count.
Inclusion Statement
Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
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