Assistant Marketing Director- Daytona Beach
2 weeks ago
We consider People first and believe true success can only be achieved when it is experienced by our shoppers, retailers, and team members alike. That’s not a tagline, those are our Core Company Values, written by our People, for our People.
With sites across North America, our diverse internal and external communities, stakeholders, and partners choose Tanger for the best value, experience, and opportunities. We care about delivering on the Tanger Difference of working at Tanger.
In our continued transformation from a real estate company to a customer experience company, we are seeking an Assistant Marketing Director. This position will report directly to the Marketing Director at our Daytona Beach, FL center and includes working with the management team, Tanger Ambassadors, vendors, tenants, and shoppers.
About the Role:
The Assistant Marketing Director (AMD) position is designed to develop a pipeline of internal talent qualified to assume Marketing Director roles as vacancies occur. In this training role, as an active member of the center management team, you will work in partnership with the Marketing Director to drive the Marketing and Marketing Partnerships of the center.
In this role, you are a team leader, role model, and overall business manager. You’re a critical thinker who supports strategies and processes using a customer-centric mindset. Income producing activities are key to your role as you promote the center and retailers, create sponsorship and media income opportunities, and position the center as a First Choice Shopping destination with the overall goal of driving center traffic, sales, and profitability.
We will look to you to champion improvements, tackle problems, and demonstrate leadership. If you are an enthusiastic individual who thrives in a challenging, forward thinking, and fast-pace team environment, then this is the job for you. Tanger Outlets offers a dynamic learning environment with opportunities to advance and learn alongside accomplished business leaders.
About Tanger Rewards:
Competitive salary 401(k) with generous employer match Voluntary Accident/Cancer/Critical Care Insurance Paid bereavement leave Paid holidays Paid time-off Rewards and RecognitionSo how can you contribute to what we do?
Customer-centric and community oriented, you will partner with the Marketing Director to develop and execute an annual marketing plan and budget which increases center sales and traffic, drives sponsorship and media sales, supports Tanger corporate programs and positions Tanger and the center as good corporate citizens. As the Secondary Business Development representative for the center, you will embrace creating mutually beneficial marketing partnerships in order to meet annual revenue goals established by the Regional Manager, Marketing Partnerships. You will be accountable for effectively prospecting, canvassing and closing media, sponsorship, and non-transactional revenue deals with insight and integrity. You will assist in monitoring and maintaining the marketing budget, be able to account for variances and adjust your plan and budget in response to the real time business climate. You will complete monthly financial forecasts managing real time revenue and expense positions, providing frequent updates to the Marketing Director. Keenly aware of the current retail landscape and consumer trends, you will create and/or execute national and local programs that integrate retailers, drive traffic and sales, create revenue opportunities and generate positive publicity for the center. Results should be trackable, and ROI analyzed for programs. In order to achieve personal and property sales goals and drive NOI, you will actively create and sell media, sponsorship, and programming opportunities. Participating in the local sales process from beginning to end, you will establish a pipeline, refine sales targets and pitches, and cultivate relationships with brand-appropriate partners in pursuit of center deals. In this role, you will effectively communicate the benefit of Tanger Outlets and offer marketing and advertising solutions to clients. Collaborating with the Marketing Director, RVP of Marketing, Corporate Marketing, and media agencies you will develop targeted advertising and media plans. Using area print and broadcast resources you will assist in garnering publicity on a local and regional level. You will prepare and distribute press releases and media alerts, as well as maintain an updated media contact list for the center’s market. You will provide retailers with the support they need to be successful by cultivating strong retailer relations, working with the General Manager and Marketing Director to host quarterly meetings, and communicate via a monthly newsletter. We will look to you to flawlessly execute national, regional and local Marketing and Marketing Partnership programs. Engaging with the local community and working under the guidance of the Marketing Director, you will develop and execute a local tourism strategy to include bus and tour group programs, partnerships and cross-promotions with local hotels, resorts, and other tourist destinations. You will participate in festivals, conventions and trade shows as applicable. You will develop positive working relationships with community, civic leaders and the city. To benefit the center’s growth and increase awareness of the center’s and Tanger’s role as a good corporate citizen, you will participate actively in the area Chamber of Commerce, Convention and Visitors Bureau, Welcome Centers and other city organizations. With the goal of moving business forward and eliminating obstacles to progress, you will ensure field support for all Tanger Corporate Departments, as required including Marketing, Leasing, Accounting, etc.About You:
You naturally use independent judgment, critical thinking and prioritization to understand changing business needs. You possess the ability to identify areas of ambiguity and think strategically to make decisions within established policies and guidelines. You have demonstrated leadership capacity, including the ability to mentor, influence and motivate others. You have the ability to evaluate assigned personnel, establish priorities, provide training, and ensure property marketing and business development plans are executed flawlessly. You are an exceptional communicator with a passion for people with strong interpersonal skills and are comfortable working in a team-oriented environment. Building team relationships to increase performance, cohesion, and engagement is important to you. You have exemplary presentation skills and have no problem speaking effectively with retailers, customers, vendors, and employees. You are comfortable in a fast-paced environment and possess exceptional organizational and time management skills which help you prioritize and manage multiple high-level projects with timelines even through frequent interruptions and changing deadlines. You are proficient in Microsoft Word, Excel, PowerPoint, Office 365, and are able to quickly learn Tanger systems. Your education includes a bachelor’s degree from an accredited university in marketing, sales, public relations, hospitality, or any combination. 1-3 years’ experience in any of these disciplines is a plus. Working a flexible schedule to accommodate business needs, including holidays, is no problem. You are able to travel via commercial airlines and maintain a valid driver's license to operate your own vehicle or rental car in a safe manner. This position requires up to 5% travel. You are able to relocate when there is business need.-
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