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External Communications and Marketing Specialist

4 months ago


McLean, United States QinetiQ Full time

Company Overview

We are a world-class team of professionals who deliver next generation technology and products in robotic and autonomous platforms, ground, soldier, and maritime systems in 50+ locations world-wide. Much of our work contributes to innovative research in the fields of sensor science, signal processing, data fusion, artificial intelligence (AI), machine learning (ML), and augmented reality (AR).

QinetiQ US’s dedicated experts in defense, aerospace, security, and related fields all work together to explore new ways of protecting the American Warfighter, Security Forces, and Allies. Being a part of QinetiQ US means being central to the safety and security of the world around us. Partnering with our customers, we help save lives; reduce risks to society; and maintain the global infrastructure on which we all depend.

Why Join QinetiQ US?

If you have the courage to take on a wide variety of complex challenges, then you will experience a unique working environment where innovative teams blend different perspectives, disciplines, and technologies to discover new ways of solving complex problems. In our diverse and inclusive environment, you can be authentic, feel valued, be respected, and realize your full potential. QinetiQ US will support you with workplace flexibility, a commitment to the health and well-being of you and your family and provide opportunities to work with a purpose. We are committed to supporting your success in both your professional and personal lives.

Position Overview

QinetiQ US is seeking a talented External Communications and Marketing Specialist to join our team. Reporting to the Marketing and Communications Director, this role will play a pivotal part in shaping and executing our external communications and marketing strategy across all QinetiQ US channels. Collaboration with various teams, including executives, is key to success in this position. Additionally, this role will focus on aligning our efforts with the global QinetiQ brand and adapting them to resonate with the US market.

Responsibilities

Drive Market Visibility: Execute the marketing and communications strategy to elevate the visibility of QinetiQ US within the US market. Your efforts will directly impact our brand recognition and market penetration, contributing to the growth and success of our organization. Enhance Brand Reputation : Collaborate closely with business development teams to craft compelling narratives that highlight the unique value propositions of QinetiQ US technologies and offerings. By effectively communicating our strengths and capabilities, you will bolster our brand reputation and credibility among stakeholders and industry peers. Facilitate Business Growth: Partner with subject matter experts to develop strategic marketing campaigns that resonate with target audiences and drive business growth. Your creative thinking and ideation will play a crucial role in positioning QinetiQ US as a preferred partner for clients and investors alike. Measure Impact: Utilize analytic reports to measure the effectiveness of our communication and marketing efforts. By generating actionable insights, you will help refine our strategies and optimize resource allocation to maximize impact and ROI. Social Media Engagement:  Leverage a variety of social media platforms and marketing engagement tools to amplify the QinetiQ US story and engage with our audience in meaningful ways. Your proficiency in social media management will be instrumental in fostering community engagement and brand advocacy.

Required Qualifications

Bachelor's degree in Communications or Marketing and a minimum of 5 years of experience in a corporate communications setting or agency experience Deep knowledge of AP Style and experience in adhering to global brand standards Strong written and oral communication skills, with the ability to adapt messaging for US audiences while maintaining global consistency. Proficiency in using various social media platforms and marketing engagement tools, with an understanding of US-specific social media trends and preferences. Experience in executing technical marketing campaigns tailored to the US market. Highly organized with strong collaboration skills and flexibility, able to navigate the complexities of aligning US efforts with global brand initiatives. Ability to thrive in a fast-paced environment and manage multiple competing priorities effectively, while remaining agile and adaptable to changing market dynamics

Join us in sharing the exciting journey of QinetiQ US and contribute to our mission of taking the global QinetiQ brand to new heights in the US market.

Company EEO Statement