Content Writer

2 weeks ago


Columbia, United States University of South Carolina Full time

Job Summary

Content Writer

Are you creative? Do you excel at creating and editing engaging content for diverse platforms? Are you skilled at identifying and leveraging opportunities to share impactful stories? Can you craft tailored marketing communications that resonate with both internal and external audiences? Do you thrive on taking on varied tasks and responsibilities? Are you both highly organized and adaptable? Do you want to collaborate with a group of charismatic coworkers and take pride in the organization you support?
Look no further Student Affairs and Academic Support Content Writer position for you


Primary duties include Identify and leverage opportunities to share news and stories aligned with the strategic priorities of Student Affairs and Academic Support, contributing creative ideas during brainstorming sessions and collaborating with various departments to gather content. Conduct interviews with students, faculty, and staff to gather personal stories for engaging content that supports the divisions objectives. Create and edit content in various formats, including digital and print, ensuring accuracy and alignment with the divisions goals, and maintain a consistent brand image. Develop content for media advisories, news releases, letters, speeches, and presentations tailored to specific audiences to effectively communicate information. Monitor and analyze content performance, making data-driven adjustments for optimization, and stay updated on industry trends and best practices in content creation and marketing. Assist with editing and proofreading team content, ensuring it is error-free, consistent, and adheres to style and branding guidelines.

Perks Work-Life-Balance: pay with a work week with occasional work-from-home options. Generous paid time off. An engaging and collaborative on-campus environment Our location is next to the iconic UofSC Horseshoe, surrounded by amenities, so youll love where you work Opportunities for professional development. Eligible for enrollment in the Public Service Loan Forgiveness Program Working at a globally recognized, high-impact research university committed to a superior student Minimum Qualifications Bachelors degree and 2 or more years of experience, which may be substituted by equivalent combination of certification, training, education, and/or experience. Preferred Qualifications Bachelors degree in public relations, communications, marketing, journalism or a related field and two years of related experience.Proven experience in writing a variety of content types, including feature and news stories, letters, brochures, marketing emails, speeches and copy for social media, websites, advertisements, video and event scripts, signs and presentations. Knowledge/Skills/Abilities Excellent writing and editing skills with proficiency in adapting content for different audiences and platformsExpertise in written and spoken English and AP StyleCreative and innovative thinking and planning skills with ability to consistently meet tight deadlinesStrong organizational and project management skills with ability to prioritize and manage multiple projects simultaneouslyExcellent communication and interpersonal skills with ability to work effectively with diverse stakeholdersAbility to work as a team player, demonstrate personal initiative and inspire colleaguesAbility to operate in a fast-paced environment with changing prioritiesFamiliarity with the higher education environment and an understanding of university culture is a plus Job Duties Job Duty Identify and capitalize on opportunities to share news, information and stories that align with the strategic priorities of the Division of Student Affairs and Academic Support. Participate in brainstorming sessions and contribute creative ideas for content and messaging. Collaborate with various departments and teams to gather information and source material for content creation. Conduct interviews with subjects, including students, faculty, staff and other relevant individuals, to gather information and personal stories that can be used to create engaging and compelling content in support of the divisions objectives. Essential Function Yes Percentage of Time 25 Job Duty Create and edit engaging content in multiple formats, including long- and short-form features, news stories, Q&As and Smart Brevity. Create content for digital platforms, including websites, social media and email marketing, ensuring accuracy, clarity and alignment with the divisions goals. Develop content for print publications, such as brochures, newsletters, magazines, fundraising appeals and annual reports, maintaining a consistent brand image and message. Prepare content for media advisories, news releases, letters, speeches, scripts and presentations, including PowerPoint slides and other visual materials, to effectively communicate information to various stakeholders. Tailor content to target audiences, adjusting style, tone and messaging as needed to engage and resonate with specific groups. Essential Function Yes Percentage of Time 35 Job Duty Monitor and analyze the performance of content on various platforms, making data-driven adjustments as necessary to optimize engagement and results. Stay current with industry trends and best practices in content creation and marketing to ensure the highest quality and best performance. Essential Function Yes Percentage of Time 15 Job Duty Assist with editing and proofreading content created by the communications and marketing team. Ensure that work is error-free, consistent and adheres to established style and branding guidelines Essential Function Yes Percentage of Time 20 Job Duty Other duties as assigned. Essential Function Yes Percentage of Time 5 Position Attributes Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR Drug and Alcohol Testing.
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