Associate Director, Graduate

4 weeks ago

Allentown, United States Muhlenberg College Full time

Responsibilities:

  • Responsible for primary recruitment functions of graduate and continuing education students through point-of-contact with prospective students, communication with leads/referrals, setting appointments, and conducting preliminary informational interviews.

  • Ensure expediency, within one business day, in contacting every prospective student via phone, text, and/or email upon prospect inquiry and connecting them with either resources or the appropriate advisor.

  • Have a working knowledge of how GCE processes applicants and work closely with the various advisors, the Deans, and the Office of Communications and Marketing to aid in obtaining applicant documents and answering applicant inquiries.

  • Work closely with the Office of Communications and Marketing to create and manage communication strategies for prospective students for all GCE programs through letters, emails, phone calls, and personal appointments.

  • Utilize CRM systems and analytics tools to track inquiry and recruitment metrics, monitor progress toward enrollment targets, and identify enrollment trends and recruitment challenges.

  • Work with the Office of Communications and Marketing and the GCE Deans to leverage performance data and analytics to optimize outreach and targeting strategies, improving campaign efficiency, reducing cost-per-lead, and attracting high-quality candidates for our programs.

  • Partner across campus units, including financial aid, academic advising, and marketing, to coordinate, execute, and improve enrollment operations.

  • Collaborate with the Assistant Director of College Partnerships to achieve corporate partnership goals and engage with partner prospects.

  • Working with the Deans and Assistant Director of College Partnerships, lead the planning, organizing, and executing of special events such as on-site recruitment events and virtual information sessions.

  • Advise and inform the Deans and VP weekly regarding key performance indicators and provide insight into performance against goals.

  • Continuously monitor industry developments, trends, and competitive landscape to identify opportunities to influence our recruitment strategy and maintain leadership.

  • Work with the Vice President and Executive Director, Deans, Associate Deans, Director of Marketing, Program Coordinators, and others in the Division of Graduate and Continuing Education to promote and ensure the growth and development of the Division, its affiliate programs, and support of our students.

While no one person may possess all the qualifications listed below, the ideal candidate will have many of the following professional experiences and characteristics:

Qualifications:

  • Bachelor’s degree required.

  • Minimum 3+ years of progressive admissions, recruitment, and enrollment management experience, preferably within adult and graduate programs.

  • Experience working in CRM platforms.

  • Demonstrated commitment to diversity, equity, inclusion and belonging.

  • Excellent written and verbal communication skills, including effectively documenting policies and procedures.

  • Demonstrated computer knowledge, including Google Workspace, MS Office, and database management.

  • A Student-Centered philosophy and ability to understand the challenges and goals of a diverse group of graduate and continuing education students.

  • Excellent interpersonal skills with the ability to work collaboratively with internal and external constituents.

  • Must be well-organized and detail-oriented.

  • Flexibility and willingness to occasionally work outside of regular business hours and extended days with the ability to juggle competing priorities effectively.

  • Successful completion of satisfactory background checks, including but not limited to child abuse clearance, credit check, education and national criminal background.

To apply, upload your complete application package as a single PDF document. A complete application package includes: 1) cover letter; 2) resume; 3) separate diversity statement summarizing professional experiences and capacities that prepare you to contribute to our diversity, equity, and inclusion goals; and 4) names/contact information for three professional references.

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