Vice President, Marketing

2 weeks ago

Lake Mary, United States Mediabistro Full time
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

We're seeking a future team member for the role of Vice President, Marketing and Communications to join our BNY Pershing team. This role is located in Lake Mary, Florida - Hybrid (3 days in office 2 days remote).

In this role, you'll make an impact in the following ways:
  • Support the development and execution of an internal and external communications strategy that engages stakeholders in key transformational efforts for the company, driving awareness, acceptance and the desire for change.
  • Support the planning and drafting of high-volume communication materials, email announcements, intranet content, leader talking points, videos, etc.
  • Ensure all communications are timely, relevant, clear, accurate, aligned with the company mission and business strategy.
  • Manage the editorial calendar and coordinate the distribution of communications to the appropriate audiences. Track and evaluate communication metrics and client feedback on communications, and continuously improve communication plans accordingly.

To be successful in this role, we're seeking the following:
  • Experience leading complex B2B communication plans in support of firm's key strategic initiatives and change management events.
  • Bachelor's degree or the equivalent combination of education and work experience required.
  • 5+ years of copywrite and editorial experience for B2B communications. 5-7 years of related experience preferred, experience in the securities or financial services industry is preferred.
  • Exceptional writing and communications skills.
  • Experience with HTML or willingness to learn.
  • Experience in traditional media, digital marketing, and new media channels with demonstrated results in using them internally and externally to engage stakeholders. Familiarity with Seismic Sales Enablement or Salesforce Marketing Cloud a plus.
  • Proven experience at working in a matrix organization and building relationships with internal and external resources to support activities.


At BNY, our culture speaks for itself. Here's a few of our awards:
  • America's Most Innovative Companies, Fortune, 2024
  • World's Most Admired Companies, Fortune 2024
  • Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
  • Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024
  • "Most Just Companies", Just Capital and CNBC, 2024
  • Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
  • Bloomberg's Gender Equality Index (GEI), 2023


Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.

Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

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