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Strategic Planning Lead, Senior Advisor

1 month ago

St Louis, United States The Cigna Group Full time

Primary Responsibilities

Leverage outside-in best practices and trends + inside-out needs to identify or establish, codify, and share the common threads across our marketing teams so that we operate more effectively and efficiently. Specifically: 

  • Enterprise Marketing Transformation Strategy Refresh: Partner with Marketing SLT to identify, activate, and evolve the Big Bets and investments that will transform the marketing function to inspire and fuel growth.
    • Serve as official Enterprise Marketing lead within the Enterprise Multiyear Strategy Development Process:
  • Represent marketing in-person at the annual Summit and ensure the appropriate business marketing leaders are connected to the process
  • Post-Summit, partner with senior Marketing leadership to identify any Portfolio asks that will modernize the function; develop outside-in POV to support Portfolio asks, as-needed

  • Annual Planning: Drive a planning and execution process that is anchored on a shared business + marketing destination where teams collaboratively define the marketing strategies, objectives, programs, investments and success measures that will accelerate our enterprise and LOB priorities.
    • Develop the planning frameworks and tools our marketing peers use so that we have a consistent planning approach and outcomes
    • Facilitate at least two Shared Destination workshops between Marketing, Sales/Ops, and Product leads
    • Define a consistent approach to KPI and metrics setting – and tracking – across the Program Family Framework

  • Marketing Prioritization: Establish and activate quarterly sessions that drive prioritization and decision making across the marketing function based on business performance, status of our Marketing plans, and emerging market headwinds / tailwinds.
    • Develop Prioritization Matrix to help marketers prioritize resources in a consistent way
    • Partner across Marketing Ops and Marketing leadership to develop SLT-level growth platform-specific dashboards
    • Partner with Chief of Staff to design and facilitate growth platform-specific quarterly sessions

Core Qualifications/Competencies should include:

  • Candidate should possess a BA and have at least 7 years of relevant work experience (MBA preferred)
  • A natural systems-thinker with strong analytical and problem-solving skills; someone who can anticipate future needs from current information
  • In-depth knowledge of Marketing trends and best practices across the healthcare category and broader business landscape
  • Ability to organize and manage multiple priorities and/or projects using appropriate methodologies and tools
  • Excellent oral, written communication, and presentation skills; Ability to present complex information in succinct, meaningful ways
  • Ability to foster collaboration, value others’ perspectives and gain support throughout the organization
  • Adaptable, flexible and able to lead / manage through change
  • Proven track record of delivering impactful and sustainable results
  • Strong business acumen, with proven ability to leverage knowledge base and resources to quickly come up to speed in new areas
  • Ability to work from a Cigna office 3 days a week, as requested by the business

Additional Competencies:

  • Goal-oriented and personally accountable; resourceful and self-directed
  • Interest in working with strategic information and ability to identify trends and derive business insights
  • Extremely detail oriented, with excellent organizational skills
  • Should work well under pressure and able to keep up in a fast-paced environment.
  • Ability to lead, influence and/or indirectly manage up or down as necessary
  • Experience leading talent development and/or training initiatives


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