Retail Marketing Specialist

4 weeks ago

Atlanta, United States The William Carter Company Full time

Serving the needs of all families with young children,  Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.


This role typical reports into the Sr Brand Manager, Go-To-Market and is based in our Buckhead office on-site 4 days a week.

40%: Maintain and assist in execution of Carter’s Retail promotional direct-to-consumer calendar

Lead execution of promotional events, including calendar cadence, flash sales, doorbusters & other promotions as needed with cross-functional marketing partners  Maintain single-source of truth direct-to-consumer calendar, partnering with planning & retial teams to ensure data is accurate and up-to-date  Communicate calendar changes to cross-functional teams (email, ecommerce, demand gen, etc.) 

40%: Support creative reviews for digital, in-store and direct mail to confirm execution of hierarchy, product, and messaging accuracy 

Ensure that the creative and messaging will deliver on the needs of the business and voice concern when they don’t, along with providing creative solutions  Validate the marketing cadence is aligned with Retail strategies and weekly markdowns (including any featured pricing)  Point of contact for all promotional marketing questions (creative, marketing channels, and retail partners) 

20% Provide eCommerce and Creative Marketing teams with insight on merchandise strategies and priorities, including developing turnover briefs and seasonal strategy decks 

Assist in executing detailed briefs to provide campaign direction for content slotting across marketing channel teams  Support Sr Manager in quarterly promotional calendar planning & strategy presentations with entire creative and marketing teams 

WE’D LOVE TO HEAR FROM YOU IF:

Must have: 

Project Management experience and skills Demonstrate strong verbal and written communication skills  Team player comfortable with change and prioritizing requests

Preferred skills and experience: 

1-2+ years experience in marketing, ecommerce or project management  Bachelor’s Degree or equivalent work experience 

OUR TEAM MEMBERS: 

Lead Courageously: Have a strong sense of personal values that align with our Company values  Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment  Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients  Drive Growth: Set aggressive goals and implement plans precisely  Cultivates Innovation: Respectfully challenge the “we’ve always done it this way” mentality and explore new ways to achieve desired outcomes 

MAKE A CAREER AT CARTER’S:

Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

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