Marketing Automation, Senior Associate

2 weeks ago

Plano, United States JPMorgan Chase & Co. Full time

The Commercial Banking Digital Marketing team is hiring a Marketing Automation Specialist to join and focus on the Commercial Real Estate (CRE) book of work. As a Marketing Automation- Senior Associate, in Commercial Banking, you will play a key role in conceptualizing, building, launching and optimizing successful marketing automation programs within Salesforce Marketing Cloud. We’re seeking a professional with hands-on experience in Salesforce, specifically with campaign creation, execution, and translating business objectives into successful multi-channel programs.

 Job Responsibilities:

Create and execute the strategy for CRE business using data-driven strategic approach to design multi-step, dynamic engagement using Salesforce Marketing Cloud Build email templates, manage email preferences and enforce data hygiene Troubleshoot and resolve issues between platforms and their integration points Experience translating business needs to drive E2E marketing campaigns from inception to completion with analysis Serve as subject matter expert and project manager for Commercial Real Estate email initiatives  Experience with lead scoring, email templates, nurture programs, preference management and data hygiene Serve as strategic partner for marketing automation programs; Collaborate with key stakeholders in tech, sales, marketing and business development to conceptualize campaign strategy, requirements, and design Manage integrated marketing campaigns across email Continually monitor and improve programs by reporting on KPIs and share results with key stakeholders on opportunities to improve and scale campaigns Ensure compliance with regulatory requirements and controls such as CAN-SPAM, CASL, GDPR, etc.  Partner with analytics and MarTech teams to optimize campaign segmentation and personalization Complete daily tasks using team’s project collaboration system; partner closely with content and other digital marketing colleagues to build campaign assets

  Required Qualifications, Capabilities and Skills:

Bachelor’s degree in marketing, advertising, or a related discipline 4-6 years’ work experience in a digital marketing function 4-6 years’ work experience with Saas CRM and marketing automation tools, especially Salesforce Marketing Cloud Strong project management skills Up-to-date on international regulations as it relates to email communication Proven experience documenting strategy in a compelling manner and executing the associated plan Demonstrated knowledge of digital marketing strategies and tactics Ability to work in a highly regulated, fast-paced, and matrixed environment, and flexibility reprioritize depending on business needs Proactively collaborate with cross functional teams  Excellent listening, strategic thinking, and problem-solving skills Superior written and verbal communication skills with a strong attention to detail Technical skills needed: Database management, CSS, basic HTML, marketing automation, Excel, PowerPoint, project management and collaboration tools

 Preferred Qualifications, Capabilities and Skills:

Marketing automation certification preferred Prefer Marketing experience in a B2B environment

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