Product Marketing Associate, Cooling

3 weeks ago

Irvine, United States BSH Home Appliances Group Full time

BSH Home Appliances Corporation – Top Employer US 2024

Tomorrow is our home.

At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home. You Belong Here.

Product Marketing Associate, Cooling

Irvine, CA/ Full-time

Your responsibilities

The Product Marketing Associate will be responsible for recommending pricing, promotion and placement and will influence the product in collaboration with the Product Manager. Will assist in developing regional brand portfolio strategy including value class strategy, assortment definition, and pricing. Track category T/O and profit in regard to the definition of regional product assortments and target price positioning. Responsible for ongoing success of running business. Ensure local implementation of regional and global marketing and brand strategies and will provide input to the product development processes and ensures coherence with market requirements for product and corresponding digital consumer experience. Collaborate with sales, demand planning, factories, and supply chain to ensure business is running smoothly. Responsible for deploying the promotional budgets and brand marketing budgets to ensure meeting the category revenue, sell through structure and profitability targets. Receive assistance from the Sr. Sell Through Management, Head of Sell Through or Head of BU for budget management.

The Product Marketing Associate will manage a small or medium sized category with less complexity and will have the assistance of Sr. Sell Through Management, Head of Sell Through Management, or the Head of BU in strategy definition and delivering the KPIs.

·Lead BU sell-through strategy, sufficiency planning, and implementation

·Define efficient assortment and SKUs distribution outage; Manage variants & ensure fulfillment of variant reduction targets

·Develop consumer promotion strategy and quarterly plan guidance

·Develop trade and customer specific maximization plans for BU (commercial) innovation

·Identify and address on-going BU improvement opportunities related to location, space, fixtures, POSM, pricing, and counseling staff

·Define, monitor and steer assortments/ portfolio at regional level across US and Canada (incl. framework for channel management regarding assortment and pricing)

·Assist in creating promotional strategies across different channels and promotional budget deployment

·Create Assist in creating marketing strategies across different media channels and category specific marketing budgets deployment

·Analyze, compile and define market requirements concerning trends, consumers, competitors, distribution, based on regional consumer journey framework, supported by regional Experts

·Develop and set strategic price positioning, define min./target revenues for sales channels based on regional targets

·Support go-to-market approach for new products / launches

·Steer profitability of product portfolio across countries

·Prepare and present the product line to the dealers and in trade shows

·Be the key sales interface for running business

·Support sales areas/ subsidiaries to ensure successful implementation of business unit strategy

Your profile

·Bachelor’s degree (Marketing, Business) – Required

·Master's Degree (Marketing, Business) – Preferred

·0-2 Years of Experience (category management, product management, product marketing, Sales and promotional steering) – Required

·3-5 Years of Experience (category management, product management, product marketing, Sales and promotional steering) – Preferred

·Optimistic, creative and motivating personality, with excellent problem solving skills

·Market and consumer knowledge, knowing customers and stakeholders

·Understanding of value chain with focus on marketing and sales

·Sensing of market trends and gaps and resulting product opportunities

·Expertise in Go-to-Market and product launches

·Expertise in assortment management (regional and local levels)

·Knowledge of pricing systems design, execution and controlling

·Execution of holistic marketing concepts with regional focus

·Awareness of critical future capabilities based on strategic ambition and existing gaps, ability to close those gaps and set further trends

·Strong collaboration/ communication skills in dealing with different stakeholders, sought-after networker & partner

·Experience in using agile methods/ new ways of collaboration

·Analytical, planning and negotiation skills

·Ability to provide purpose, commitment and transparency as well as setting clear expectations

·Travel required based on business needs; domestic and international

·Travel Percentage – 30%

Your Pay & Benefits

The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the payments range from 0% to 200% of target with details laid out within the plan document.

 Benefits offered include the following:

Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Adoption Benefits, HSA, FSA, and Dependent Care FSA starting on the first day of the calendar month following date of hire Eligible to participate in the 401(k) plan, which offers a fully vested 100% employer match on the first 4% of compensation contributed by employees Annual employer funded profit sharing dependent on company profitability Opportunities for employees to participate in a company sponsored Wellness plan and earn lower medical care premiums 2 weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH. Unlimited paid vacation for all Director and above level positions. The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non-Production Line) 40 hours of paid personal leave (Production Line) 12 days of paid holidays per year (max 8 hours paid per day) Employee, friends, and family discount program for company products.  BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.

Further information

Please visit and learn about what makes BSH a Top Employer

At BSH we appreciate everyone's uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential - EOE / AA Employer.

This position is eligible for the Employee Referral Bonus program.

We participate in E-Verify.

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