Director of Strategy and Integration

Director of Strategy and Integration

Directs the referral development efforts of the Physician Navigators and Clinical Navigators. Responsible for oversight of the admission process through direct supervision of the Admissions Manager. Provides supervision and training for facility-based staff who have marketing, case finding and relationship management responsibilities. Implements system and market specific initiatives to support and achieve organizational goals. This is an exempt position. Performs other related duties as assigned.

RESPONSIBILITIES

Marketing

• Demonstrates the ability to lead and motivate staff (Clinical Navigators, Physician Navigators & Admissions Manager) to achieve organizational goals.
• Serves as the primary liaison for referral sources and for physicians. Assists in the development of market specific strategies to support strategic plans and goals.
• Monitors daily, weekly, monthly and year-to-date trends (referral patterns from physicians, facilities and acute care discharge planners), stays abreast of market competition and adjusts case finding strategies to maximize staff resources and facilitate patient admissions. Provides monthly updates and communicates regularly with management to ensure strategies align with system goals.
• Conducts needs assessment surveys with key stakeholders (community, patients, families, physicians, referral sources and Post Acute Medical Board) to identify service needs and opportunities for program development. Documents feedback on Upshot.
• Sets expectations for staff to offer exemplary customer service.
• Develops and coordinates initial and ongoing sales training for Clinical Navigators and Physician Navigators to effectively transfer learning objectives and ensure a high level of customer service and satisfaction with referral sources.
• Conducts bi-weekly marketing meetings with Clinical Navigators and Physician Navigators to ascertain market trends and evaluate key initiatives.
• Provides direct and/or indirect supervision, coaching, counseling, and performance appraisal for Clinical Navigators, Physician Navigators and Admissions Manager. Trains staffs to be effective in presentation, tours, and community outreach as needs are identified. Also provides back-up for Physician Navigators and Clinical Navigators as necessary.
• Provides in-service training and consultation to system staff on marketing efforts upon request.
• Communicates continually with management about marketing-related needs and activities.

Facility Marketing

• Directs facility marketing initiatives and referral finding strategies. Works collaboratively with Admissions to facilitate the referral process. Assists in providing options to referral sources for all denials. Assures all processes are followed according to plan and reports are filed in a timely manner.
• Demonstrates understanding of service offerings and facility capabilities and limitations; demonstrates an understanding of competitors’ services and compares and contrasts those with related Post Acute products and services.
• Trains staffs to be effective in presentation, tours, and community outreach as needs are identified.
• Provides regular and timely information about Post Acute Medical services to referral sources and the community through in person visits, presentations, tours, conferences and health screenings.
• Responds to and coordinates Navigators’ requests for in-service presentations to key referral or community groups and involves facility staff in making presentations in their areas of expertise.
• Insures that staff responds to inquiries made directly to the facility in a courteous and timely manner and facilitates follow-up by the appropriate liaison.
• Coordinates facility based in-services and events for referral source and community groups within time frames outlined in the marketing plan in a professional and courteous manner.
• Coordinates facility tours, involving facility staff and Navigators, as appropriate, according to the tour protocol, in a professional and courteous manner.

Program/Product Development

• Identifies opportunities for development of new services and program offerings, including new locations. Conducts market research to determine program feasibility.
• Understands basic business principles (, profit/loss, cost benefit, general finance, and return on investment). Assists with feasibility studies and program development activities as requested.
• Identifies and implements marketing and staff education strategies and plans for approved new programs. Assesses effectiveness of such plans and modifies plans as necessary.

QUALIFICATIONS

Education and Training: Must possess a baccalaureate degree from an accredited college or university. Equivalent experience and clinical training may be substituted.

Experience: Minimum of five years progressive experience in healthcare sales/marketing. Previous management experience helpful.

Knowledge, Skills, and Abilities:

• Team player with effective coaching and training skills to lead and motivate staff
• Strong interpersonal skills; proven relationship management skills with physicians, staff and referral sources
• Good written and verbal communication skills, with experience utilizing MS Word, MS Excel and PowerPoint software programs
• Effective decision-making skills; ability to understand and produce usable data for marketing response to community needs
• Aptitude to learn and understand Post Acute’s service offerings, programs and data management tools for positioning system services
• Effective problem-solver with ability to think outside the box to find solutions for customers
• Ability to work in an unstructured setting
• Self-motivated
• Experience or aptitude to learn and understand PPS guidelines for reimbursement and marketing purposes.

ABOUT US

PAM HEALTH  (PAM) based in Enola, Pennsylvania, provides specialty healthcare services through more than long-term acute care hospitals and physical medicine and rehabilitation hospitals, as well as wound clinics and outpatient physical therapy locations, in states. PAM Health is committed to providing high-quality patient care and outstanding customer service, coupled with the loyalty and dedication of highly trained staff, to be the most trusted source for post-acute services in every community it serves. Its mission is to serve people by providing compassionate, expert care, and to support recovery through education and research.

Joining our PAMily allows you to work in a collaborative environment with colleagues and leadership with exposure to a variety of patient care levels. Aside from our competitive pay, generous paid benefit time, and excellent insurance options, you will also have opportunities for professional growth through our Education Advancement Program.

We are excited to learn more about you and hope that you consider joining us on a shared mission to improve the lives of others by being an integral part of our We Care Program. Please take a moment to visit us online at for a comprehensive look at how we're able to positively impact our local communities.

PAM Health does not discriminate and does not permit discrimination, including, without limitation, bullying, abuse or harassment, on the basis of actual or perceived race, color, religion, national origin, ancestry, age, gender, physical or mental disability, sexual orientation, gender identity or expression or HIV status, or based on association with another person on account of that person's actual or perceived race, color, religion, national origin, ancestry, age, gender, physical or mental disability, sexual orientation, gender identity or expression or HIV status.