Brand Ambassador

2 weeks ago

Denver, United States Schwazze Full time

Who We Are: Schwazze (OTCQX:SHWZ | NEO:SHWZ) is building a premier, vertically integrated regional cannabis company with assets in Colorado and New Mexico. The parent company of a portfolio of leading cannabis businesses and brands spanning seed to sale, Schwazze is committed to unlocking the full potential of the cannabis plant to improve the human condition. Schwazze is anchored by a high-performance culture that combines customer-centric thinking and data science to test, measure, and drive decisions and outcomes. Schwazze is passionate about making a difference in our communities, promoting diversity and inclusion, and doing our part to incorporate climate-conscious best practices. 

For more information, please visit our website:?www.schwazze.com 

Job Title: Brand Ambassador

Pay Range:  $55,000/year

Type: Full-Time, Exempt, Salaried 

Location:  Denver, CO

Summary  

This position is responsible for increasing brand awareness and, ultimately, sales of specific cannabis products and brands produced by Schwazze. This is a new and pivotal role that offers opportunity for increasing responsibility and advancement within Schwazze’s wholesale or retail support divisions. This position effectively combines the skills of relationship builder, educator, merchandiser, and project manager to create and maintain an effective and engaging brand presence at retail across a family of products and brands.   

Essential Functions:  

  • In collaboration with sales and brand marketing, plan daily event schedule to increase brand awareness of Schwazze wholesale brands
  • Personal accountability and responsibility for owning the promotion and brand-building activities of select brands and products; resourcefulness to make it happen
  • Develop, track and monitor ongoing event scheduling calendar
  • Act as brand representative and take ownership for activation of all marketing events
  • Provide product education and training for retail customers (end consumers) and staff (retail influencers such as dispensary budtenders and shift leads) with tools provided
  • Execute all activities by representing and promoting the brand(s) at retail with in-store pop ups and/or on-site at events
  • Execute product promotions in conjunction with activities and events
  • Analyze, record and measure the impact of all brand promotion activities; track results and provide anecdotal product feedback from consumers as well as retail staff
  • Make recommendations to sales and brand marketing teams
  • Collaborate with both sales and brand marketing team to ensure retail accounts are properly merchandised with signage and display materials
  • Conduct competitive analysis of promotions and brand marketing initiatives at retail to develop differentiated and best-in-class activities 
  • Ability to effectively communicate concepts; train teams and educate consumers; provide detailed recaps and reporting; negotiate and influence others
  • Positive attitude, sense of entrepreneurship and ability to build alliances and relationships

Please note that the percentage allocation is a general estimate and may vary based on business needs and priorities. 

Education and Experience Required: 

  • At least 1 year of sales, event marketing, communications, and/or promotions experience
  • Strong organizational skills, attention to detail and problem-solving skills
  • Cannabis, CPG, retail, and/or regulatory product experience a big plus, but not required 

Working Conditions? (Schedule, Environment, Travel) 

  • Schedule will Vary Depending on the needs of the business (Nights, Weekends, Holidays included)
  • Travel from 70-100% of total time

Salary

$55000 USD per year

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