SSOM Web Content Manager

Found in: Talent US C2 - 3 weeks ago

Chicago, United States Loyola University Chicago Full time

Duties and Responsibilities

Loyola University Chicago
We are Chicago’s Jesuit, Catholic university—a diverse community seeking God in all things and working to expand knowledge in the service of humanity through learning, justice, and faith. The Jesuit and Catholic heritage of Loyola University Chicago—established at its founding in 1870—has evolved into a unique culture and a home for all faiths as well as a living tradition renewed and refocused by generations of students, faculty, staff, and administrators.

With more than 4,000 employees at four different campuses, Loyola University Chicago strives for a diverse work environment that values service excellence, stewardship, personal well-being, and professional development. Loyola University Chicago supports its employees and retirees with a wide array of benefits centered around health and wellness, financial security, and work-life balance. These benefits are comprehensive, affordable, and competitive. Loyola University Chicago offers tuition remission to full-time, benefits-eligible employees; qualified retirees; and/or their spouses, legally domiciled adults, and dependent children. The University offers an easy way to save for retirement through the Loyola University Chicago Defined Contribution Retirement Plan (DCRP), a 403(b) plan. The University offers an Employee Assistance Program (EAP) to help find solutions to issues and difficulties of daily life, and to provide supportive materials designed to help you live a balanced lifestyle. This program is offered at no cost and is available to all employees and their families. Forbes recognized Loyola as a Best Employer for Diversity and as a Best Employer for Women in 2022.
The Web Content Manager reports to University Marketing and Communication’s Director of Digital Strategy and is responsible for developing and implementing strategies to enhance the user experience on Loyola’s Stritch School of Medicine websites, ensuring content aligns with user needs and school goals.

This role collaborates with the Digital design/development teams, Stritch Marketing Communications lead, and faculty and staff to ensure content is accurate, timely, and aligned with overall brand and strategic messaging. The manager will analyze user behavior and feedback to inform content decisions, support editorial calendars, and oversee content audits for continuous improvement.

Key success measures include improved user engagement, alignment of web content with strategic objectives, enhanced website performance metrics, and effective content lifecycle management. This role requires experience in web content management, a strong understanding of user experience principles, and excellent communication, analytical, and project management skills. While content creation is not a responsibility within this role, the manager is expected to have a deep understanding of best practices in content strategy, a keen editor’s eye, and strong writing skills.
Because this position is part of Loyola’s University Marketing and Communication central digital team in support of the Stritch School of Medicine, the manager will spend at least one day per week at Loyola’s Water Tower campus and at least two days per week at Loyola’s Maywood campus. Hybrid work modality in addition to these in-person requirements is an option.

Responsibilities Strategic Content Management: In coordination with key stakeholders, implement comprehensive web content strategies that enhance user experience and align with Stritch goals. This includes understanding and communicating user needs, preferences, and behaviors in support of creating a best-in-class digital experience. It also requires building and maintaining a strong understanding of Stritch to provide guidance and support to its various departments and stakeholders. Collaboration with UX and Technical Teams: As part of UMC Digital, work closely with IT as needed to ensure that web content meets user expectations and seamlessly integrates with overall site design and functionality. Web Content Management: Provide timely, daily support for web contributors, overseeing training, maintenance, and governance to ensure content remains fresh, relevant, and in compliance with brand standards. Data-Driven Content Decisions: Utilize analytics and user feedback to guide content decisions, focusing on optimizing website performance and user engagement. SEO and Accessibility Compliance: Ensure consistent and thorough implementation of SEO and accessibility best practices, meeting WCAG 2.1 AA standards at a minimum. Content Audits and Analysis: Conduct content audits and gap analyses to identify areas for improvement, ensuring web content consistently meets user needs and business objectives. Advocate for Best Practices: Serve as on-site SME, providing guidance and expertise on web content best practices and standards, staying current with industry trends and advancements. Stakeholder Communication: Regularly communicate with stakeholders to report on web content performance, strategies, and insights, fostering transparency and collaboration. Other duties as assigned. Minimum Education and/or Work Experience Bachelor’s degree in English, Advertising, Communications, Journalism, or other related fields. A minimum of 3 years’ experience in writing/editing communications for all platforms. Qualifications Bachelor’s degree in marketing, communications, digital media, or a related field. 5+ years of digital marketing experience; agency, healthcare, or university environment preferred. At least 4 years proven web content management experience, focusing on user experience. Deep understanding of UX principles and how they inform content strategy. Strong analytical skills to interpret web metrics and user feedback. Excellent project management and prioritization skills, with the ability to manage multiple initiatives simultaneously. Strong organization, communication, problem solving, and interpersonal skills Working knowledge of HTML, CSS, and JavaScript Experience working with e-mail campaigns Experience with Adobe Creative Cloud, Microsoft and Google suites, and Slack Ability to stay current with industry trends and best practices in web content and digital marketing. Certificates/Credentials/Licenses N/A Computer Skills At least 4 years proven web content management experience, focusing on user experience. Deep understanding of UX principles and how they inform content strategy. Strong analytical skills to interpret web metrics and user feedback. Working knowledge of HTML, CSS, and JavaScript Experience working with e-mail campaigns Experience with Adobe Creative Cloud, Microsoft and Google suites, and Slack Supervisory Responsibilities No Required operation of university owned vehicles No Does this position require direct animal or patient contact? No Physical Demands None Working Conditions None

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