Media & Advertising Specialist

Job Details

Description

Position Summary :

Responsible for assisting in the development and implementation of paid digital and social media advertising programs with 3rd party agencies and vendors. Specific focus on paid search marketing, paid social marketing, influencer allow-listing, programmatic media (Display, OLV, and CTV), and lead generation advertising channels.

Essential Job Duties and Responsibilities: (Additional duties may be assigned)

Assist in the development of media plans and day-to-day management/execution of all paid digital advertising programs. Involved in the development, maintenance, and optimization of media plans designed to drive awareness and new customer acquisition. Media and creative brief writing. Strategic evaluation of advertising concepts. Management of all traffic needs including the delivery of final ad materials to 3rd party partners within required timelines and per specs/requirements of all vendors. Monitor all approvals, live dates, and ongoing campaign performance. Assist Sr. Manager in developing new customer acquisition and lead generation strategies. Support Sr. Manager in overseeing 3rd party service providers (including digital agencies and media platforms/publishers). Own monthly media performance reporting, develop campaign summaries, and provide analysis and insights for future campaign optimization. Partner with Marketing and Creative peers on creative strategy and idea generation. Partner with IT to ensure all tracking, coding, and tags are working properly. Monitor the competitive landscape and keep team informed about new concepts, emerging trends, and best practices across paid media channels.

Supervisory Responsibilities:

Will assist in the management of outside 3rd party service providers.

Qualifications

Education and Experience:

Bachelor’s degree in marketing, Advertising, Communications, Business, or a related field; or equivalent combination of education and experience 3-5+ years of digital media experience within media or advertising agency environment (client-facing role) or in-house marketing department. Prior experience reporting on the performance of KPI’s of digital media campaigns and formulating insights to infuse in media and creative briefs.

Special Requirements:

Occasional weekend work as required to meet business needs.

Location: Remote with occasional travel to headquarters in central, NY.

Knowledge, Skills, and Abilities:

Ability to multitask and work in a fast-paced, dynamic and changing environment with a focus on meeting deadlines. Excellent attention to detail. Must be self-motivated and action oriented. Ability to both think strategically about positioning, customer journey, value proposition, etc and also quantitatively to gain insights, formulate hypotheses, and test new ideas. Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally Strong creative, written, analytical, and presentation skills. Must be open-minded, work with a sense of urgency, and hit deadlines. Technical proficiency required in Microsoft Office including Excel, Google Analytics, Facebook Business Manager.

---