Marketing Manager, Amazon
2 weeks ago
Key job responsibilities
- Lead and execute marketing campaigns on Amazon Owned & Operated channels and maintain superior customer experiences through rich content and navigation across Amazon.
- Develop testing plans (copy, ads, landing pages) for continuous performance improvement and optimization of the campaigns.
- Pull and report on performance metrics of site content to inform strategies for enhancements
- Work closely with Partners, vendors, global agencies, and partner marketing teams to execute campaigns and programs.
- Develop formalized documentation, processes and procedures, and A/B testing strategies.
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
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