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Director of Marketing and Communication

1 month ago

Wilmington, United States Clinton Memorial Hospital Full time

Director of Marketing and Communication

Wilmington, Ohio Facility Clinton Memorial Hospital
Req ID 528136 Post Date 11/22/2024 Category Sales and Marketing
Description

Clinton Memorial Hospital is seeking a Director of Marketing and Communications

The Director, Marketing & Communications leads and supports marketing and communications strategies for a Clinton Memorial Hospital. The Director is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support brand and message expectations. The Director has a dotted line reporting relationship to the Clinton Memorial Hospital team.

Develops and implements marketing and communication plans, including:

• Website and social media

• Internal communications (employees and physicians)

• Public relations/earned media

• Paid media strategies (traditional, digital and CRM)

• Community and EMS newsletter

• Coordination/engagement of sponsorships and in community events

• Management of Function Point and Spark portal, and any other support software

Manage digital platforms for hospital and practices, including websites, social media, physician directory and online listings. Produces monthly report detailing summary of metrics and activities. Manages annual department budget and provides quarterly marketing spend reports.

Serve as advertising conduit with local hospital leadership and ScionHealth marketing.

Serves as Facility Public Information Officer (PIO) and coordinates crisis communications with ScionHealth Communications.

Partner with ScionHealth Marketing team for more complex situations and strategies.

Has regular engagement with hospital CEO to ensure alignment on hospital priorities.

Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.

Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity.

Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

Support the ScionHealth Communications and Marketing Departments on additional projects and tasks as needed.

Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives.

Regular and reliable attendance.

Perform other duties as assigned.

Additional Information:

Position primarily serves both internal and external customers.

Access to and / or works with sensitive and / or confidential information.

Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.

Clinton Memorial is rated by Ohio Business Magazine as one 2024's Best Workplaces in Ohio

We offer a great work environment, competitive pay and benefits including:
• Health Insurance
• Dental Insurance
• Vision Insurance
• Health Savings Account (HSA)
• Healthcare Flexible Spending
• Limited Purpose Flexible Spending
• Dependent Care
• Flexible Spending
• Short-Term & Long-Term Disability 
• Life Insurance and AD&D
• 401K
• PTO
Voluntary Benefits
• Hospital Indemnity Insurance
• Accident Insurance
• Critical Illness Insurance
• Identity Protection
• Legal Services Plan
• Auto & Home Insurance
• Pet Insurance
• Discount Mall


At Clinton Memorial, we recognize that our patients deserve qualified, engaged, and competent healthcare professionals. And we know that our healthcare professionals deserve a working environment that is safe, leaders who are visible and supportive, and opportunities to grow and develop in their chosen disciplines. The heart of Clinton Memorial Hospital is in its people, making our hospital a family that only the best is invited to join. If you feel that your skills and compassion fit with our vision for healthcare, we invite you to