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Manager, Brand Marketing
1 week ago
- Develop and execute the annual and long-term strategic plans.
- Directly manage team of Brand Marketers, including : Associate Brand Manager and Coordinator.
- Manage P&L of assigned businesses proactively, driving strategies and tactics leading to sequential revenue and contribution growth.
- Direct annual sales forecasts and planning by channel, global allocations, inventory management, and trend analysis.
- Responsible for all pricing and programming.
- Manage all packaging development and execution.
- Collaborate across all key departments to build and maintain strong relationships (Winemaking, Creative, Direct to Consumer, Sales, and Digital).
- Deliver presentations frequently to sales, senior management, and ownership.
- Manage all strategy and planning for in-market activity, including winemaker and spokesperson market work.
- Communicate brand positioning, key selling points, and new initiatives to support teams.
- Align with sales to develop, implement, and evaluate field sales programs.
- Act as a brand ambassador and host at events, wine dinners, trade events, distributor presentations, and account visits.
- Present to sales, senior management, and ownership to secure approval for large and small initiatives.
- Bachelor'sDegree in business, marketing, finance or related.
- Minimum of 5 years of relevant work experience managing and growing businesses;CPG/Beverage brand managementorbusiness consulting experiencea plus.
- 3+ years of direct P&L management and responsibility
- 2+ years of managing and developing direct reports
- Track record of successful brand growth.
- Experience in building strategic business plans that drive profitable growth.
- Advanced understanding of various pricing strategies across multiple markets and channels.
- Advanced understanding of common programs such as Excel, PowerPoint, and Word.
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