Product Marketing Specialist

3 weeks ago


Anaheim, United States TEKsystems Full time

Product Marketing Specialist

This is a 100% onsite role in Anaheim, CA and requires up to 25-35% travel. Contract to hire engagement.

Top Skills :

Product Launch experience Marketing experience Product Management experience Automotive or Vehicle experience

Description:

Key Responsibilities:

•Pricing Strategy: Collaborating with pricing teams to set competitive pricing for the product.

•Product Positioning: Defining the unique value proposition of the product and positioning it effectively in the market.

•Go-to-Market Strategy: Developing and executing go-to-market strategies to launch new products or features.

•Product Launches: Planning and executing product launches to create buzz and generate demand.

•Messaging and Communication: Creating compelling messaging and communication materials to promote the product.

•Sales Enablement: Providing sales teams with the necessary tools, training, and collateral to sell the product effectively.

•Travel to customers and dealers to understand their operations and pain points is required

Qualifications:

•Bachelor's degree in Marketing or a related field.

•Product launch experience in marketing or product management experience is required

•3-5 years of marketing experience

•Must be driven, curious, and versatile

•Excellent communication skills, both written and verbal.

•Ability to multitask and prioritize tasks in a fast-paced environment.

•Strong understanding of marketing principles and techniques.

•Must possess the following skills: strategic thinking, project management, collaboration, attention to detail, and have a results driven mindset.

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.



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