Communications Director

4 months ago

Myrtle Beach, United States Capital Vacations Full time

Capital Vacations is the fastest growing company within our sector of the Hospitality Industry. We provide best-in-class service, have an unparalleled product which offers our members access to (90+) internal club destinations as well as thousands more external destinations.

We provide opportunities to those wanting to join a dynamic, fast paced team driven to success and rewarded with industry leading compensation plans.

Purpose:

The Communications Director at Capital Vacations is a hands-on strategist and content creator responsible for the delivery of communication strategies across multiple channels. This role is uniquely designed for a strategic thinker with a passion for content creation and a proven track record in both leading initiatives and executing high-level communication strategies.

Principal Duties & Responsibilities:

Communications Leadership & Strategy:
• Develop and implement innovative communication strategies to effectively engage employees, stakeholders, club members, and clients.
• Serve as the primary architect of the company’s communications framework, protocols, processes, and tools for maximum impact.
• Own the company’s ‘Messaging Framework’ which serves as a single source of truth for messaging both internally and externally. Ensure the messaging is properly applied to all public facing marketing, sales, B2B touchpoints, and internal audiences.
• Own the Communication’s Style Guide which serves as a guide for punctuation, tone/voice, and the spelling and usage of common terms and phrases.
• Collaborate with internal, cross-functional stakeholders to create tailored communication plans for various audiences and initiatives.
• Act as the Communication’s subject matter expert (SME), providing organizational influence to ensure a cohesive and effective communication strategy while fostering a culture of open dialogue, and continuous improvement.
• Manage and direct a team of communications specialists, providing guidance, support, and mentorship to foster their professional growth and development.
• Manage and collaborate with third-party agencies and freelancers (as needed) to ensure successful project execution and alignment with the communication strategy and messaging framework.

Content Creation:
• Serve as the primary writer and editor for communication materials, ensuring consistency in tone, style, and messaging across all platforms.
• Create compelling content for a range of channels, including internal memos, newsletters, press releases, social media posts, and web copy.

Public Relations (Media, Social, Online Reputation Mgmt., and Press Releases):
• Oversee the execution of social media campaigns, including content creation, scheduling, and community engagement.
• Lead all public relations efforts, industry-related messaging, media relations, press releases, and crisis communications.
• Oversee Online Reputation Management (ORM) strategy, process, and protocols in collaboration with communications specialist and third-party vendors.

Member / Client Engagement:
• Oversee and develop content for all member/client engagement, marketing, and ongoing communication efforts. Ongoing communications include items such as transactional confirmations, reminders, and member updates.
• Own member / client customer communications journey(s).
• Understand and meet the needs of members and clients through proactive communication and feedback mechanisms to foster customer satisfaction and aid retention.

Monitor & Evaluate Success:
• Evaluate the success of all communication strategies through key performance indicators (KPIs) across employee engagement, media coverage, social media engagement, brand reputation, and member satisfaction.

Job Requirements:

Bachelor’s degree required, preferably in English, journalism, communication, or advertising. 7-15 years of related management and job experience (, internal/external communications, copywriting, or journalism) Timeshare or hospitality industry experience required.

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