DTC Marketing Manager

2 months ago

Durham, United States 10480 ViiV Healthcare Company Full time

In office 2-3 times per week

Company Overview

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on for the prevention and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. 

We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV Healthcare has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those at-risk or affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV Healthcare isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

Position Overview

The DTC Marketing Manager, Dovato is responsible for leading development and execution of key consumer marketing activities and digital solutions to enhance the patient experience with DOVATO. The ideal candidate should be a self-starter, have a passion for marketing excellence and the skill to ensure our campaigns are patient-centered, innovative and competitive.

The role will report to the DTC Marketing Director – DOVATO

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

Lead key direct-to-consumer marketing activities and solutions including digital execution, TV, Digital, Programmatic, Point of Care, Patient Ambassador Program, Telehealth and other tactics to help achieve brand goals Understand people living with HIV, the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of strategic marketing campaigns & materials Assist in the evolution of the customer journey and content strategy to reach patients in moments that matter Foster collaborative relationships across brand and cross-functional teams, network and build alliances Manage projects through promotional review and the Copy Approval system Manage agency partners in the development of creative and execution of tactical plans; evaluate and set project budgets, establish detailed timelines, and ensure on-time project delivery Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect Develop KPIs, track performance and optimize marketing programs for maximum impact Effectively lead internal cross-functional teams, including Copy Approval, external partners, and project teams to achieve maximum results that drive the business

Basic Qualifications

Bachelor’s degree or equivalent in Business or Marketing 4+ years of US-based pharmaceutical industry experience in marketing and/or related commercial roles Experience working with and managing external agencies Experience in creating product messaging and developing tactics Experience in effectively navigating Copy Approval / MLR process

Preferred Qualifications

Graduate Degree level (e.g., MBA) or equivalent experience Prior HIV market experience Demonstrated ability to effectively work in a matrix team environment (i.e. Copy Approval Team, brand marketing, sales, training, medical, insights and analytics, etc.) Media planning knowledge across multiple channels Strong project management and demonstrated analytical skills Ability to work independently, with minimal direction High level of motivation and a strong ability to find creative solutions to unstructured situations Knowledge and practical application of compliance acumen in the pharmaceutical space Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills Proven ability to navigate internal processes, manage multiple priorities, and keep projects on track to meet deadlines

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