Associate Marketing Program Manager
3 weeks ago
Company Description
LGC Biosearch Technologies provides mission-critical analysis tools, reagents and instruments to companies that are bringing new products to market quickly, cost-effectively, and safely.
Our combined expansive portfolio and cross industry in-depth expertise enables us to provide you with comprehensive, competitive and innovative support across your entire genomics workflow and at every stage of your product development pipeline. From R&D through to large- scale commercialisation, our products and services scale up when you do.
Job Description
The Marketing Program Manager works closely with the Marketing and Commercial Teams to provide support for marketing activities including promotional and communication programs, digital and event marketing projects including lead generation activities, marketing positioning and communications initiatives, events, and sponsorship programs. The role includes support of marketing communications for product promotion and product launches, web projects, traditional marketing programs, email campaigns, sales support, and basic creative design. In addition, product development support, competitive assessments, and channel strategies are key aspects of the role. Collaborate with dynamic team of innovative product portfolio and marketing experts to enable science for a safer world.
Key Responsibilities
Develop, implement, and manage tactical marketing activities to achieve the sales and profit goals for the product line. This includes value proposition, branding strategy, and channel strategy. Ensures and develops successful implementation of marketing programs for new product launches, including promotional materials, advertising, press releases, sales tools, and technical support materials. Support and create materials related to marketing projects including product launches, content offers, web updates, blogs, email campaigns, and other special projects. Provide support to the Sales team. Support lead generation campaigns and ensure leads are processed correctly into our marketing automation platform, HubSpot, and CRM, Salesforce. Work with vendors, outside advertising agencies, exhibit house, printers, etc., to ensure timely, cost effective execution. Employs formal and informal market research tools, including ongoing contacts with customers, business partners, sales team, vendors, etc., to identify and interpret changing customer attitudes, demands, and needs. Monitor competitive activity and maintain knowledge of current advances and technologies. Keeps up-to-date on regulations and accepts ownership on complying with regulatory requirements. Exhibit a passion for customers focused on enhancing relationships, exhibiting high standards of performance and teamwork.
Qualifications
Required Knowledge, Experience and Technical Skills
Demonstrated success working with an adverting agency, development and implementation of marketing plans, market assessments, sales strategies, competitive analysis, product launches, and forecasting Highly effective analytical, financial, problem solving, and judgment skills Must have strong verbal and written communications skills as well as effective presentation skills Proven ability to meet deadlines, work independently, be detail-oriented, extremely organized, and a problem solver Highly organized and process driven individual able to multitask and coordinate many simultaneous projects Strong team player who communicates effectively and thinks creatively Work independently and within the team environment Demonstrated ability to lead and motivate others with realistic goals, prioritized to meet business objectives. Demonstrated ability to lead complex projects and direct activities of large multidisciplinary teams Ability to work in a fast-paced environment, with multiple changing priorities while maintaining strong focus on execution and results. Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally. Adept at handling multiple complex projects simultaneously under pressure to meet tight deadlines.Education and/or Experience
Bachelor’s Degree, Marketing, Business, English, or other related field A minimum of 2-3 years related experience in marketing and in a regulated life sciences industry Basic proficiency in the MS Office Suite and InDesign required Experience with content management systems and marketing automation platforms, especially HubSpot Experience with a CRM, preferably Salesforce Experience working in partnership with outside marketing agencies-
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