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Salesforce Marketing Cloud Solution Architect

2 months ago

New York, United States The Panther Group Full time

Salesforce Marketing Cloud Solution Architect
We’re looking for a Salesforce Marketing Cloud (SFMC) Technical Architect to join the Marketing Operations team and leverage our Salesforce marketing technology stack. This role requires strong expertise in SFMC and the ability to make technical decisions to optimize usage of the platform. You will have strong collaboration skills to work with cross-functional stakeholders and ensure the delivery of personalized, data-driven marketing solutions.
 
Key Responsibilities:
  • Collaborate with cross-functional stakeholders to gather and translate business requirements into technical specifications.
  • Configuration of journeys and campaigns utilizing Journey Builder and Automation Studio
  • Optimize email templates, dynamic content, and personalization through AMPscript and Content Builder.
  • Troubleshoot and resolve technical issues related to campaigns and workflows.
  • Leverage SQL knowledge for advanced segmentation
  • Provide technical documentation, guidelines, and training as needed.
  • Assist with integrations between any technologies to Salesforce Marketing Cloud
  • Partner with CRM owners on to ensure data integrity, including email preferences captured within CRM, and identify data enrichment opportunities.
  • Utilize Data Cloud to create and activate segments to pass to SFMC
  •  
    Experience:
     
  • Proficient in HTML, CSS, and Javascript
  • Expert knowledge of AMPscript
  • Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email Studio, Automation Studio, Journey Builder, Audience Builder
  • Experience in Salesforce Marketing Cloud a must
  • Experience with Salesforce Health Cloud and Salesforce Data Cloud preferred
  • Salesforce Certifications a plus